In the United States, it’s almost Thanksgiving -- although one might think it was Christmas, given all the decorations, jingle-belling, and promotions. But that, my friends, is another topic for…
Douglas SpencerNovember 20, 2017
What is it about M&A branding? News has come about that CVS and Aetna are considering a merger. Poor bastards. For anyone who has been through one, the words merger…
Douglas SpencerNovember 8, 2017
How will you thank your clients and customers this year? Take a minute with Douglas' newest Brand Out Minute! Full transcription below. Hi, Douglas Spencer here with Spencer Brenneman, and…
Douglas SpencerOctober 16, 2017
Many marketers are getting data all wrong. Are you? Here are some stats I came across last week, and they should not surprise anyone. Anyone, of course, other than the…
Douglas SpencerOctober 11, 2017
Here’s a conundrum for you: how do you go about cannabis branding if you cannot trademark your business? How can you trademark something that’s not legal -- everywhere? In “Protecting…
Douglas SpencerSeptember 27, 2017
Ah, September. The psychological end of summer and the time when many students, both young and old, head back to school. In addition to typical education programs, let's also add…
Douglas SpencerSeptember 6, 2017
A colleague recently shared with me that her company is facing an acquisition. Although she remains positive, there is always a certain amount of trepidation that comes along when merging…
Douglas SpencerAugust 26, 2017
CMO branding! Like everything, the role of the modern Chief Marketing Officer (CMO) keeps changing. From a greater responsibility for impacting sales to higher expectations around ROI, CMOs have a…
Douglas SpencerJuly 30, 2017
Douglas takes a minute to explain why everyone should have a solid understanding of your brand, using the Keurig brand as an example. Full transcription below. Hi, Douglas Spencer with…
Douglas SpencerJuly 20, 2017
