Rapidly changing consumer demands for humanity and how Starbucks is tackling racial bias. Let’s talk about Starbucks. Unless you’re in a coma, you must have heard about the two black…
Douglas SpencerApril 20, 2018
It's never polite to ask if someone's had work done, so Douglas will spare you the embarrassment and suspense. We have! We have a new website! It's on a much…
Douglas SpencerApril 4, 2018
“I don’t have an opinion. I don’t know their rebranding strategy.” That’s the answer I usually give when someone asks me what I think of a high-profile rebrand, such as…
Douglas SpencerMarch 27, 2018
Before I address the topic of Toys R Us and what we can all learn from the unfortunate demise of this iconic (if not grammatically challenged) retailer, let me first…
Douglas SpencerMarch 18, 2018
It’s critical for everyone to understand your brand strategy and brand system, which is where brand education programs come in. But what happens after the training? How do you keep…
Douglas SpencerMarch 6, 2018
Recently, I had the great opportunity to present a webinar to members of the In-House Agency Forum, a professional association for those companies which rely on internal agencies to meet…
Douglas SpencerFebruary 20, 2018
Recently, a client asked me to speak to a group of professionals re-entering the marketing workforce after a few years out. Specifically, the focus was what’s changed in modern marketing.…
Douglas SpencerJanuary 31, 2018
A quick thought about MOO's packaging. What are your thoughts on their packaging; is it too much or do you think its really cool? Let me know by commenting below!…
Douglas SpencerJanuary 30, 2018
The well-designed annual report with the strategic intent of communicating with ALL of a company's audience goes well beyond your investors and pages of financial and legal notes to serve…
Douglas SpencerJanuary 22, 2018
