Douglas takes a minute to explain why everyone should have a solid understanding of your brand, using the Keurig brand as an example. Full transcription below. Hi, Douglas Spencer with…
Douglas SpencerJuly 20, 2017
Recently, while watching the news (or more likely, my dirty little secret, Buzzr) I was reminded why marketers sometimes get a bad reputation. Ads for nearly every major car dealership…
Douglas SpencerMay 25, 2017
Brand is the emotional connection a company has with its customers, making the emotionally-charged Mother’s Day holiday like a plant food that can either create a bed of roses or…
Douglas SpencerMay 1, 2017
It’s a childhood memory I’ll always have: the one time a year I got to be the one to go with Dad to use the second of our two Cleveland…
Douglas SpencerApril 28, 2017
Over the past two years, Montgomery and his team have shepherded the organization through an ambitious and extensive rebrand across 26,000 acres throughout 116 sites. We sat down with him recently…
Douglas SpencerMarch 19, 2017
“Send help! I've just arrived at the Bergdorf Goodman semi-annual shoe sale and they're serving bubbles.” That’s a text my friend Sean and I received from our friend Erika last…
Douglas SpencerDecember 15, 2016
How to Uncrate Your Customers Do you worry about brand loyalty? “We have the best product in our space, and our competitors are not what you would call ‘sophisticated’ with…
Douglas SpencerAugust 21, 2015
The story of how Under Armour got its name makes brand strategists like me cringe, but it does offer an important reminder about the whole process: There is (read: should…
Douglas SpencerJune 22, 2015
