Welcome, Ryan Kelley to Spencer Brenneman LLC. Ryan is joining us as Account Coordinator. Ryan works with clients on brand strategy, marketing, positioning, copywriting, and content development and is responsible…
Who's created a brand you care about? We want to know which people or companies have done the best job. tweetshare tweet= #LookWhoCares, to win a copy of 'Do They…
Welcome Back, Blackberry! I remember my first BlackBerry, it was my first big promotion. I was one of the new marketing leadership team members formed by the new CMO. At…
Brand Construction: A Literal (and Figurative) Guide Branding construction has two important facets that turn an idea into a business foundation: passion and business goals. One without the other simply…
Providing an informative and efficient user interface (UI) experience is a key component of your organization’s brand. Similar to any consumer or B2B experience, people have ongoing and competing demands…
Creating a luxury brand is no easy feat. It's often a challenge because provenance—the story, or the heritage, behind luxury brands—can’t be made overnight. No matter how much a company…
A few months ago, I overheard a friend talking about something called, “View.” Whatever it was, he was in love with it. Something about cutting the cord and an alternative…
Storytelling is not: “Our product does X, and you should buy it because Y.” Storytelling is a much more powerful way to help people understand what you’re all about other…
It's not fair to judge a change in a brand if you don't understand the brand strategy and the data behind the change. However, Douglas has some judgments on the…