Recently, I had the great opportunity to present a webinar to members of the In-House Agency Forum, a professional association for those companies which rely on internal agencies to meet…
Douglas SpencerFebruary 20, 2018
A quick thought about MOO's packaging. What are your thoughts on their packaging; is it too much or do you think its really cool? Let me know by commenting below!…
Douglas SpencerJanuary 30, 2018
The well-designed annual report with the strategic intent of communicating with ALL of a company's audience goes well beyond your investors and pages of financial and legal notes to serve…
Douglas SpencerJanuary 22, 2018
It’s rare that something as important as creating a brand strategy is so much fun, but that was certainly the case when we worked with social media amplification startup GaggleAMP.…
Douglas SpencerJanuary 18, 2018
As 2017 wrapped up, we asked some of Spencer Brenneman, LLC’s favorites to share their thoughts on what’s to come in 2018 in terms of marketing and branding trends. Here…
Douglas SpencerJanuary 3, 2018
When you think of branding, what comes to mind? To many, branding stops at a logo, an ad, and maybe a catchy slogan. Those are just the cosmetics. To us,…
Douglas SpencerJanuary 1, 2018
What is your favorite dominant brand which used to be an underdog? Let me know, in the comments below! Full transcription below. Hi, Douglas Spencer here from Spencer…
Douglas SpencerDecember 15, 2017
There are plenty of case studies, agencies, and data out there to help large, behemoth retailers create their brand strategies, but small business branding? It’s a modern-day “Marcia, Marcia, Marcia,”…
Douglas SpencerDecember 12, 2017
Small business brands don't get a lot of attention during the holiday. It's all about Black Friday and the big box behemoths. It’s a modern-day “Marcia, Marcia, Marcia,” for mom…
Douglas SpencerNovember 22, 2017
