BRAND STRATEGY BLOG
Welcome to our brand strategy blog!
We love a good brand strategy! We also love a good brand strategy blog! Here is our humble offering to the genre. Scan through them, share them, and comment! We want to hear what you think! (And if you have a brand strategy blog post in you, we would love to have you guest blog for us!) Enjoy!
Reframe Your Mission and Message, NOW!
you have actively revisited your organization’s mission and message in the last few months, you can move on to the next story. However, if you haven’t, reframing your organization’s focus to address our new world is a must. (Yes, a must.)
Brand Minute: Brand Strength from the Consumer’s Point of View
In his final of four months worth of weekly, virtual check-ins, Douglas Spencer talks about the continued need to stay positive and affect positive change.
Brand Banter: The Importance of Pronouns
For Pride Month, Spencer Brenneman’s Douglas Spencer speak with communications consultant Matt Wilder of Wilder Communications about the importance of declaring your pronouns.
Brand Minute: Virtual Check-in for June 9, 2020
In his final of four months worth of weekly, virtual check-ins, Douglas Spencer talks about the continued need to stay positive and affect positive change.
Brand Minute: Virtual Check-in for June 2, 2020
Challenging times! Spencer Brenneman Ring Leader Douglas Spencer checks in with some of his personal strategies for getting through them.
Corporate Messaging in Times of Crisis
What is the role of corporate messaging in times of crisis? When it comes to politics, staying neutral has long ruled as best practice. However, that neutrality falls into question.
Messaging When You Need to Stand Out
Recently, I had the opportunity to host a webinar for the Massachusetts LGBT Chamber of Commerce on creating new messaging strategies for the new normal.
Brand Minute: Virtual Check-in for May 26, 2020
Challenging times! Spencer Brenneman Ring Leader Douglas Spencer checks in with some of his personal strategies for getting through them.
A Return to Messaging As Usual
Depending upon where you live, the rules that keep you sheltering in place may be changing. Just as the scientific community urges us to not
Brand Minute: Virtual Check-in for May 19, 2020
Challenging times! Spencer Brenneman Ring Leader Douglas Spencer checks in with some of his personal strategies for getting through them.
Brand Minute: Virtual Check-in for May 12, 2020
Challenging times! Spencer Brenneman Ring Leader Douglas Spencer checks in with some of his personal strategies for getting through them.
Brand Minute: Virtual Check-in for May 5, 2020
Challenging times! Spencer Brenneman Ring Leader Douglas Spencer checks in with some of his personal strategies for getting through them.
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