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Case Studies

We have a long, dedicated history of helping brands reframe their focus, remaster their messaging, and discover their authentic selves. Here are just a few of the transformations we have enabled.

Massachusetts Children’s Alliance Case Study

Empowered to talk more clearly and confidently

Harvard Medical School Case Study

Transforming primary care delivery through a renewed focus and unified and cohesive message.

Boston Direct Health

Finding the focus and differentiation of a brand dedicated to overcoming barriers to quality healthcare.


Unifying the customer experience around a strong, authentic brand.

GAGNONtax Case Study

Finding distinction and differentiation for an established but evolving brand.

Massachusetts LGBT Chamber of Commerce Case Study

Providing direction and focus in the process.

Verativ Case Study

Clarifying the value proposition by asking the questions a customer might ask, then bringing it to life.

Rifiniti Case Study

Redefining the brand in a cost-efficient and timely manner that eventually led to a successful acquisition.

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