We help you remaster your message so that you can thrive in any environment.
What We Do
Our Methodology
Before we can update your messaging, we have to ensure that your focus still works for the world today. To do that, we employ our simple, though not necessarily easy, methodology to help you reframe your focus and remaster your message so you and your work can thrive.
Ask
The first of three steps to our methodology is ASK. To refine your focus we ask questions. A lot of them. Some simple. Some tough. Some fun. Some not. We ask questions of you, your teams, the people you help, and the people who help you.
The answers lead us to a framework that not only secures the support you need to thrive, it keeps you focused on what you do best and what is needed most.
The first of three steps to our methodology is ASK. To refine your focus we ask questions. A lot of them. Some simple. Some tough. Some fun. Some not.
We ask questions of you, your teams, the people you help, and the people who help you.
The answers lead us to a framework that not only secures the support you need to thrive, it keeps you focused on what you do best and what is needed most.
Build
Second, we BUILD your Focus & Messaging Framework, which includes three important components:
- THE WHY: At the most fundamental level, why is your mission important, why do you care, and why should anyone else?
- THE WHAT & HOW: What do you do to fulfill your mission and how do you do it unlike anyone else?
- THE WAY: What is the best way to bring your message to life? What are the filters through which you are best seen and heard?
Second, we BUILD your Focus & Messaging Framework, which includes three important components:
- THE WHY: At the most fundamental level, why is your mission important, why do you care, and why should anyone else?
- THE WHAT & HOW: What do you do to fulfill your mission and how do you do it unlike anyone else?
- THE WAY: What is the best way to bring your message to life? What are the filters through which you are best seen and heard?
Connect
The third and final step of our methodology, CONNECT, uses your new Focus & Messaging Framework to connect these core messages to your real-world needs. This step looks different for every organization, but can include:
- A simple, one-sentence description of your organization
- An elevator pitch that piques people’s interest and compels them to learn more
- New website or social media copy
- Updated logo and/or visual identity
The third and final step of our methodology, CONNECT, uses your new Focus & Messaging Framework to connect these core messages to your real-world needs. This step looks different for every organization, but can include:
- A simple, one-sentence description of your organization
- An elevator pitch that piques people’s interest and compels them to learn more
- New website or social media copy
- Updated logo and/or visual identity
The ACT, BUILD, and CONNECT Metholody is the intellectual property of Spencer Brenneman, LLC, Copyright 2022, all rights reserved.
Other Services
Our focus is helping you reframe your focus and remaster your message so it connects with all those who are important to your success. That means we go beyond just creating a messaging framework, we help you share it with the world!
Once we have helped you remaster your message, here are some of the services we offer to bring that message to life: