We help you reframe your message so that you can thrive in any environment.
What We Do
Our Methodology
Before we can update your messaging, we have to ensure that your focus still works for the world today. To do that, we employ our simple, though not necessarily easy, methodology to help you reconsider your focus and reframe your message so you and your work can thrive.
Ask
The first of three steps to our methodology is ASK. To refine your focus we ask questions. A lot of them. Some simple. Some tough. Some fun. Some not. We ask questions of you, your teams, the people you help, and the people who help you.
The answers lead us to a framework that not only secures the support you need to thrive, it keeps you focused on what you do best and what is needed most.
The first of three steps to our methodology is ASK. To refine your focus we ask questions. A lot of them. Some simple. Some tough. Some fun. Some not.
We ask questions of you, your teams, the people you help, and the people who help you.
The answers lead us to a framework that not only secures the support you need to thrive, it keeps you focused on what you do best and what is needed most.
Build
Second, we BUILD your Focus & Messaging Framework, which includes three important components:
WHY. The change you want to see, your vision.
- Why you care about the work matters; It inspires others to care as well.
HOW. How you show up in the world as a brand.
- These are your brand’s personality attributes, which in turn will influence the way the brand comes to life verbally and visually.
WHO. The audiences who are most important to your success.
- We get clear on what they need from you and how they want to feel in the process.
WHAT. What you do specifically to meet their needs (and wants).
- More than an often forgotten mission statement, this forms your core message and align with your most important work.
Want to see an example of our Focus & Messaging Framework? Let us know!
Second, we BUILD your Focus & Messaging Framework, which includes three important components:
- WHY. The change you want to see, your vision. Why you care about the work matters; It inspires others to care as well.
- HOW. How you show up in the world as a brand. These are your brand’s personality attributes, which in turn will influence the way the brand comes to life verbally and visually.
- WHO. The audiences who are most important to your success. We get clear on what they need from you and how they want to feel in the process.
- WHAT. What you do specifically to meet their needs (and wants). More than an often forgotten mission statement, this forms your core message and align with your most important work.
Want to see an example of our Focus & Messaging Framework? Let us know!
Want to see an example of our Focus & Messaging Framework? Let us know!
Connect
The third and final step of our methodology, CONNECT, uses your new Focus & Messaging Framework to connect these core messages to your real-world needs. This step looks different for every organization, but can include:
- A simple, one-sentence description of your organization
- An elevator pitch that piques people’s interest and compels them to learn more
- New website or social media copy
- Updated logo and/or visual identity
Check out our Portfolio for examples. You are also welcome to watch this 10-minute presentation on our approach.
Wondering if working with us is in you budget? Check out out consulting packages.
The third and final step of our methodology, CONNECT, uses your new Focus & Messaging Framework to connect these core messages to your real-world needs. This step looks different for every organization, but can include:
- A simple, one-sentence description of your organization
- An elevator pitch that piques people’s interest and compels them to learn more
- New website or social media copy
- Updated logo and/or visual identity
Check out our Portfolio for examples. You are also welcome to watch this 10-minute presentation on our approach.
Wondering if working with us is in your budget? Check out our consulting packages.
The ACT, BUILD, and CONNECT Methodology is the intellectual property of Spencer Brenneman, LLC, Copyright 2025, all rights reserved.
Other Services
Our focus is helping you reframe your focus and remaster your message so it connects with all those who are important to your success. That means we go beyond just creating a messaging framework, we help you share it with the world!
Once we have helped you remaster your message, here are some of the services we offer to bring that message to life: