Messaging Audit

Most companies think they stand out.
Find out if you do.

A Messaging Audit from Spencer Brenneman is a side-by-side analysis of how your brand compares to your direct competitors—what you’re doing well, where you’re blending in, and what your audience actually sees when they look at your space.

Get Started — $1,250

THE PROBLEM

Every company in your space has a homepage. An “About” page. A pitch deck. And almost all of them use the same language, claim the same personality attributes, and invite the same actions. When everyone sounds the same, none of you stands out—and your audience has no clear reason to choose you.

The Messaging Audit shows you exactly where you stand in your competitive landscape. Start with the Foundational Audit to see what your brand is saying—and whether your competitors are saying the same thing. Add the Visual Analysis to see how your brand looks alongside them.

THE VISUAL PROBLEM

It’s one of the most common—and most costly—brand problems. When your words say “innovative and trustworthy” but your logo, fonts, and color palette are sending a different signal entirely, your audience picks up on the disconnect. Even if they can’t explain why.

That’s what the Visual Analysis add-on uncovers.

WHAT YOU GET

The Messaging Audit is available in two tiers. Both analyze you against up to five direct competitors. Both deliver a polished, client-ready report.

Foundational Messaging Audit

$1,250
  • Overall positioning and value proposition
  • Recurring keywords, phrases, and key messages
  • Brand personality attributes
  • Tone of voice
  • Calls to action
  • Social media presence and public perception
  • 30-minute one-on-one review to walk through your findings

This is the right place to start. You’ll see exactly what your brand is saying relative to the competition—and where you’re blending in when you need to stand out.

Get Started

Add Visual Analysis

$+750
Everything in the Foundational Audit, plus:

  • Overall look, feel, and use of brand elements
  • Alignment between visual identity and messaging
  • Visual uniqueness relative to your competitive space
  • Consistency across your digital presence
  • ADA accessibility compliance

Add this when you want the full picture: not just what your brand is saying, but whether your visual identity is reinforcing it—or undermining it.

Get the Full Package

SAMPLE DELIVERABLE

See what it looks like.

We recently completed a Messaging Audit for FundGuard, a cloud-native investment accounting platform. We analyzed their verbal and visual identity against five direct competitors—scoring each on clarity, alignment, uniqueness, and consistency. Take a look at the full report.

Download the Sample Report
Work With Us

Let’s get your vision out of your head and into your world