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Messaging Audit

Messaging audits are a core component of all our large projects. However, we also offer them as a standalone service. Our Messaging Audit will look at your existing message and those of five similar organizations—those going after the same time, talent, and treasure you are.

“The messaging audit was eye-opening — we discovered that our positioning was nearly identical to our competitors. The audit helped us see our real differentiator. Now we lead with what actually sets us apart.” — Doug Gotay, Co-Founder, Cubic Squared

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Here’s what you’ll learn about yourself and others:

VERBAL

Positioning.

How is the organization described? What does it say they do? What kind of an organization do they say they are?

Audience.

For whom is the main message intended? What is being said that appeals to the audience?

Calls to Action.

What action are readers asked to take? Has an adequate case been made? How easy is it for them to take action?

Tone of Voice.

What mood does the text set? Happy? Serious? Optimistic? Is that in line with what the organization does?

Overall Clarity.

On a simple 1-5 scale, how clear is the message? 5 = crystal clear and 1 = no idea whatsoever!

Social Media & Public Perception.

How engaged with social media are your competitors, and what are people saying about you and them?
VISUAL

Overall look and feel.

How does the brand use colors, fonts, imagery, and iconography? What message does their visual identity send?

Alignment.

How well does their look and feel align with their message’s tone of voice?

Uniqueness.

How unique is their visual identity relative to others in their space?

Consistency.

Does their visual identity come to life consistently?

Accessibility.

Does their visual identity meet basic ADA requirements for accessibility?
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Let’s get your vision out of your head and into your world