Our company continues to grow and thrive – and our newsletters have, too! From Branding Bulletin to Focal Point, here’s our complete archive of monthly newsletters that cover multiple topics including messaging tips, brand identity and education, brand highlights, and more.
Newsletter Archive
![Focal Point](https://spencerbren.wpenginepowered.com/wp-content/uploads/2024/04/SB-SM-Anniversaries-24-03-v1ds-1024x576.jpg)
Marking another trip around the sun? Here's what to consider as you celebrate.
sbdevinstanceApril 4, 2024
![](https://spencerbren.wpenginepowered.com/wp-content/uploads/2024/03/SB-SM-Targeting-24-03-v2ds-1.jpg)
As important as the message is, the audience is equally important. Most people understand that at a high level, but let’s dig down a little deeper.
![Spencer Brenneman](https://spencerbren.wpenginepowered.com/wp-content/uploads/2020/09/cropped-sbfavicon-1-100x100.png)
Spencer BrennemanMarch 5, 2024
![Brand training](https://spencerbren.wpenginepowered.com/wp-content/uploads/2024/02/SB-SM-Rethinking-Brand-Training-24-02-v1ds-1024x576.jpg)
It's time we rethink brand training. One of my favorite parts about brand management has always been creating and delivering brand training programs. Some of my fondest memories of my…
![Spencer Brenneman](https://spencerbren.wpenginepowered.com/wp-content/uploads/2020/09/cropped-sbfavicon-1-100x100.png)
Spencer BrennemanFebruary 6, 2024
![Taking Credit for Doing the Right Thing](https://spencerbren.wpenginepowered.com/wp-content/uploads/2023/12/SB-SM-Taking-Credit-23-12-v1ds-1024x576.jpg)
Have you ever wondered about the pros and cons of taking credit for doing the right thing? How do you know when to promote those actions authentically without coming across…
![Spencer Brenneman](https://spencerbren.wpenginepowered.com/wp-content/uploads/2020/09/cropped-sbfavicon-1-100x100.png)
Spencer BrennemanJanuary 4, 2024
![Gift in Your Message](https://spencerbren.wpenginepowered.com/wp-content/uploads/2023/12/SB-SM-Gift-in-Your-Message-23-12-v1ds-1024x576.jpg)
Hall out that holly, people. It's December. That means that whether you observe Christmas or not, you are inundated with incessant messages about giving. It's everywhere you go. Even self-published…
![Spencer Brenneman](https://spencerbren.wpenginepowered.com/wp-content/uploads/2020/09/cropped-sbfavicon-1-100x100.png)
Spencer BrennemanDecember 4, 2023
![uncertain world](https://spencerbren.wpenginepowered.com/wp-content/uploads/2023/11/SB-SM-Uncertain-World-23-11-v1ds-1024x576.jpg)
The term “uncertain world” almost seems ridiculously inadequate for what we're experiencing right now. A devastating war in the Middle East. Continued suffering in Ukraine. A political system and society…
![Spencer Brenneman](https://spencerbren.wpenginepowered.com/wp-content/uploads/2020/09/cropped-sbfavicon-1-100x100.png)
Spencer BrennemanNovember 8, 2023
![Tone of Voice](https://spencerbren.wpenginepowered.com/wp-content/uploads/2023/09/SB-SM-Tone-of-Voice-Blog-23-09-v1ds-1024x576.jpg)
Remember the days before caller ID when you had to answer the phone not knowing who was on the other end? If you were born after the George H.W. Bush…
![Spencer Brenneman](https://spencerbren.wpenginepowered.com/wp-content/uploads/2020/09/cropped-sbfavicon-1-100x100.png)
Spencer BrennemanOctober 5, 2023