
Pitch competitions and elevator pitches have been a frequent topic of my blog, but a recent experience has compelled me to address the topic again. Last month, I had the…

Spencer BrennemanJuly 5, 2023

In this space, each month, I usually write about how organizations can craft messages that engage, energize, and excite the people most important to their success. At Spencer Brenneman, we…

Spencer BrennemanJune 6, 2023

May has arrived, which reminds me of the perpetual grammar lesson of May vs. Can. You remember: Surely, once upon a time, you asked teachers, “Can I go to the…

Spencer BrennemanMay 2, 2023

There are any number of reasons why campaigns fail—from underfunding to bad timing. However, the biggest reason is often an insufficient messaging runway.

Spencer BrennemanApril 7, 2023