UPDATE: We wrote this email before the assault on the U.S. Capitol and its democracy, so a pre-amble seemed in order. In addition to the six suggestions for starting off the new year…
Spencer BrennemanJanuary 13, 2021
When Grace Moreno was recruited to lead and create the Massachusetts LGBT Chamber of Commerce, the group’s messaging was anything but clear. Hear about its messaging journey from possibility to…
Spencer BrennemanJanuary 4, 2021
Protecting your mission is top of mind for all leaders of mission-driven organizations, but protecting it from what, exactly? There are obvious threats, of course, such as financial solvency, reputation,…
Spencer BrennemanDecember 3, 2020
Protecting your employees during the holidays is more important this year than ever before. No matter what type of work your employees do, the holidays always add more stress to…
Spencer BrennemanDecember 3, 2020
We’ve been silent here at Spencer Brenneman for a few weeks, but for good reason! We’re making a change, or a pivot as the kids say.
Spencer BrennemanNovember 15, 2020
A purpose-driven company. For years, a company’s purpose meant increasing shareholder value, displacing competitors, increasing margins, and improving the bottom line. Ironically, a singular focus on those data points will…
Spencer BrennemanNovember 12, 2020
Preparing Your Year-End Appeal A year-end appeal to supporters is challenging in the best of times. How do you approach them in these times? Creatively, thoughtfully, methodically, and strategically. Strategically.…
Spencer BrennemanNovember 6, 2020
A year-end appeal to supporters is challenging in the best of times. How do you approach them in these times? Creatively, thoughtfully, methodically, and strategically. Strategically. Let’s work backward and…
Spencer BrennemanNovember 2, 2020
Find a unique voice is a problem that dogs most organizations, whether they are for- or not-for-profit. How to avoid falling into the trap of sounding like everyone else? This…
Spencer BrennemanOctober 5, 2020
