AI is Tanking Your Brand's Value
Your brand guidelines were written for humans — trained copywriters and designers who can read between the lines. AI can’t. Neither can your well-meaning colleagues working in Canva and Gemini to get things done. Every piece of off-brand content quietly chips away at what you’ve built.
We make your guidelines AI-ready, audit how your brand is holding up, and rebuild when needed — so AI strengthens your brand instead of eroding it.
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TRANSLATE
LEVEL ONE
We translate what you have into a structured rulebook—approved terms, tone rules, design constraints, and structured direction that works in a prompt the same way it does in a brand book.
Everything else your team gets is generated from that rulebook: paste-ready prompts, custom ChatGPT and Claude instructions, and your live guidelines page.
This service is for organizations whose guidelines are fundamentally sound—just not yet built for the AI-assisted world your teams are already working in.
DIAGNOSE
LEVEL TWO
Brand guidelines and real-world brand expression drift apart over time. The gap grows quietly—until AI starts filling it at speed and volume. Most organizations don’t see this coming. By the time they do, the damage is visible: inconsistent messaging, confused audiences, brand value leaking away.
We put your guidelines side by side with how your brand is actually showing up—across tone of voice, photography, iconography, typography, color, digital, and social. Then we give you your existing guidelines AI-ready—clearer, more specific, more usable—so you know exactly what’s working, what’s drifted, and what you need to do about it.
REBUILD
LEVEL THREE
If the audit reveals your guidelines need a complete reinterpretation, this is the next step. You’re not alone. It happens across industries. Guidelines that aren’t built for how your teams work today need to be reinterpreted.
Working from Level 2’s findings, we reinterpret your guidelines from the ground up—not a brand rebuild. Your visual identity, verbal identity, and positioning stay exactly as they are. We’re making your guidelines document work better: clearer, more specific, and AI-ready. Enterprise brands have done this for decades when their guidelines become outdated. Now the AI era requires the same refresh cycle.
INVESTMENT
Brand consistency pays for itself. Here’s what each level of protection costs.
LEVEL ONE
$1,500
- Review of existing brand guidelines
- AI-ready translation of tone and voice rules
- Approved and prohibited terminology list
- Design and visual constraints in structured, prompt-ready format
- Revised guidelines document formatted for AI use
LEVEL TWO
$3,000
- Review of existing guidelines for relevance, gaps, and outdated content
- Real-world brand audit across tone of voice, photography, iconography, typography, color, digital, and social
- Side-by-side assessment of guidelines vs. actual brand expression
- AI-ready interpretation of your existing guidelines (clearer, more specific, more usable)
- Written findings report with prioritized recommendations
- 1-hour consultation to present and discuss findings
LEVEL THREE
$9,000
- Complete guidelines document reinterpreted based on audit findings
- Full coverage of all brand elements: tone of voice, photography, iconography, typography, color, digital, and social
- AI-ready structure built in
- Up to four consultation sessions throughout the process
- Final brand guidelines document—structured for your team and AI tools
Let's make sure AI builds your brand's value, not tanks it.
A brand expressed consistently and with intention earns more trust, wins more business, and grows more easily. The reverse is true, too. Every off-brand deck, post, and one-pager your team generates is a small withdrawal from that account—and AI has made the withdrawals faster than the deposits.
Not sure where to start? That’s what we’re here for. We’ll help you figure out which level makes sense for where you are right now—no commitment required.