Every organization we work with is at a turning point. Most of them look like one of these.
Who We Help
We work with growth-stage B2B companies, established companies in transition, and for- and nonprofit organizations with a social impact mission. All three get the same Ask, Build, and Connect methodology, adapted to where they’re starting from. Find yours below.
Growth-Stage B2B Companies
You’ve outgrown the message you launched with.
It worked when the founders were in every sales conversation. Now there’s a sales team, a marketing lead, maybe a board, and everyone describes the company a little differently. Meanwhile, your competitors’ homepages sound uncannily like yours. (We’ve checked. They usually do.)
When prospects can’t tell you apart, they compare you on price. That’s a hard way to grow.
How we help
We usually start with a Messaging Audit, comparing how you sound with the competitors your buyers are also considering. From there, we build the foundation your team can grow on: positioning, a core messaging framework, and a visual identity that looks like the company you’re becoming.
- Messaging Audit
- Brand strategy and positioning
- Visual identity and graphic design
- Website and sales copy
Case studies: Carrollton | GaggleAMP
Find out if you stand out
“What surprised me most about working with Spencer Brenneman was the valuable insight gained from examining our history and competition in a structured way. To anyone considering similar brand work, don’t wait for some external milestone to start—the process itself helps you get to those milestones. This effort has positioned us for growth by helping us refine what resonates with our existing clients and prospects.”
—Tom Innis, Founder, Gibbous Consulting
“Spencer Brenneman led our organization through a re-branding and total overhaul of how we talk and think about our work [after a reorganization]. Douglas brought our team together in a way that I have never experienced! The outcome exceeded our expectations. Our team loved working with them.”
—Catharine Smith, Executive Director, Center for Primary Care at Harvard Medical School
Companies in Transition
The org chart changed. Did the brand?
A merger, an acquisition, a repositioning, a move into a new market. Each one opens a gap between who you were and who you are now. Customers notice it first. Employees live with it longest, especially when two teams arrive with two ways of describing the work.
We’ve been on the inside of this. Douglas led the brand migration that formed Thomson Reuters, so we know that bringing two identities together is as much about people as it is about logos.
How we help
We ask questions of everyone with a stake in the change—legacy teams, leadership, and the customers deciding whether to stay. We build one framework for who you are now. Then we put it to work, with brand guidelines and Brand Centers that keep every team on message, including the AI tools they already use.
- Brand strategy and repositioning
- Brand consolidation for mergers and acquisitions
- Brand Centers and brand guidelines
- AI-Ready Brand Guidelines
- Visual identity, from refresh to complete rebrand
Case studies: Mariana Oncology | Rifiniti | Harvard Medical School
Schedule a Call
Social Impact Organizations
You’re doing important work. Can everyone explain it?
For- and nonprofit organizations with a social impact mission compete for people’s time, talent, and treasure. Funders, staff, volunteers, and board members each hear a slightly different version of your story, and the version that spreads isn’t always the one you’d choose.
A brand that carries both your purpose and your business value gives every one of those people the same story to tell.
How we help
We ask questions of you, your teams, the people you help, and the people who help you. The answers become your Focus & Messaging Framework, which keeps you focused on what you do best and what’s needed most. Then we bring it to life, from a one-sentence description of your organization to a new website or visual identity.
- Focus & Messaging Framework
- Messaging for funders, supporters, and staff
- Visual identity and graphic design
- Website and campaign copy
Schedule a Call
“Working with Spencer Brenneman has invigorated us. I approach the work, my team approaches the work with a new level of excitement. We know we’re going in the right direction and we know how to articulate our work differently. We are reminded that there are people who are invested in our success because that means a better society with healthier children.”
—Tom King, Executive Director, Massachusetts Children’s Alliance