Building a pipeline of radiopharmaceuticals across a range of solid tumor types, Mariana Oncology is a fully integrated next-generation radiopharmaceutical company powered by experts in ligand discovery, radiochemistry, radiobiology, and oncology translational and clinical research.
Mariana Oncology was faced with a name change and an underperforming message and website. Working closely with the Senior Leadership Team, Spencer Brenneman updated their Focus & Messaging Framework, created a new logo, and reskinned their existing website. Of course, new brand guidelines were in order too!
Client focus: Radiopharmaceuticals
Main goal: Rebrand
”"Douglas was just wonderful to work with, both patient and pointed. He led us through an easily consumed and readily implemented branding process: verbal identity, and brand personality, and how to bring our brand to life with practical implications."
Georgette VerdinChief People Officer
Given the company’s focus, the new logo needed to have a sense of motion, beginning with the icon's radiating colors. The icon’s left tilt leads the reader back to the company name, reinforcing the circular pattern. Plus, its unique position after the wordmark celebrates the uniqueness of Mariana and their work.
With a new name comes an updated website. We updated their color palette and applied it to a reskinned version of their website.
Of course, a new identity means new guidelines to ensure a consistent and compelling expression of their message—both visually and verbally!
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