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WIKIMEDIA COMMONSBlog

Brand Archetypes

Brand archetypes are rooted in Carl Jung, the nineteenth-century Swiss psychiatrist and psychoanalyst who founded analytical psychology. He understood that an archetype is universal and is derived from the collective…
Jeff Slater
April 27, 2021
PHOTO CREDIT: Veronica BenavidesBlog

Finding the Right Message

Finding the right message requires one key ingredient that often is overlooked: embracing your difference. No matter what you’re trying to do—inspire, motivate, or convince—it should come from a differentiated…
Spencer Brenneman
April 5, 2021
How to Say NoBlog

How to Say No

How to say no can be a tricky situation, but you can do it confidently if you have the right tools and message. By design, social entrepreneurs, what we’ll call…
Spencer Brenneman
March 16, 2021
Why Messages FailBlog

Why Messages Fail

One of the main reasons why messages fail is that the writers don’t know what their audiences want to hear. You probably know what you want to say; most organizations…
Douglas Spencer
February 5, 2021