Brand Archetypes

Brand archetypes are rooted in Carl Jung, the nineteenth-century Swiss psychiatrist and psychoanalyst who founded analytical psychology. He understood that an archetype is universal and is derived from the collective…
Jeff Slater
April 27, 2021
PHOTO CREDIT: Veronica BenavidesBlog

Finding the Right Message

Finding the right message requires one key ingredient that often is overlooked: embracing your difference. No matter what you’re trying to do—inspire, motivate, or convince—it should come from a differentiated…
Spencer Brenneman
April 5, 2021
How to Say NoBlog

How to Say No

How to say no can be a tricky situation, but you can do it confidently if you have the right tools and message. By design, social entrepreneurs, what we’ll call…
Spencer Brenneman
March 16, 2021