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Why Messages FailBlog

Why Messages Fail

One of the main reasons why messages fail is that the writers don’t know what their audiences want to hear. You probably know what you want to say; most organizations…
Douglas Spencer
February 5, 2021
Protecting Your MissionBlog

Protecting Your Mission

Protecting your mission is top of mind for all leaders of mission-driven organizations, but protecting it from what, exactly? There are obvious threats, of course, such as financial solvency, reputation,…
Spencer Brenneman
December 3, 2020