A year-end appeal to supporters is challenging in the best of times. How do you approach them in these times? Creatively, thoughtfully, methodically, and strategically. Strategically. Let’s work backward and…
Spencer BrennemanNovember 2, 2020
Find a unique voice is a problem that dogs most organizations, whether they are for- or not-for-profit. How to avoid falling into the trap of sounding like everyone else? This…
Spencer BrennemanOctober 5, 2020
The difference between needs and wants is on my mind lately. This week I am running a messaging boot camp for some social enterprise startups competing for the annual $100,000…
Douglas SpencerOctober 5, 2020
The one-sentence description. Sounds simple, enough, right? No, it's deceptively challenging. Shifting our focus to help mission-driven organizations is a natural one for many reasons, not the least of which…
Spencer BrennemanSeptember 28, 2020
Welcome! For more than five years, Spencer Brenneman has served a variety of clients, from technology and financial services to consulting and not-for-profits. Now, as we wrap up our sixth…
Douglas SpencerSeptember 10, 2020
Hey! Did you change your hair? There’s something different about you. Yes, yes, there is. To align our brand with our new focus, the Spencer Brenneman team applied their skills…
Spencer BrennemanSeptember 9, 2020
Spencer Brenneman is already working with many mission-driven organizations, including one that champions the innovative work that helps abused children and another that helps...
Douglas SpencerSeptember 9, 2020
We’ve been silent here at Spencer Brenneman for a few weeks, but for good reason! We’re making a change, or a pivot as the kids say.
Douglas SpencerAugust 6, 2020
If you have actively revisited your organization’s mission and message in the last few months, great! If you haven’t, reframing your organization’s focus to address our new world is a…
Douglas SpencerJuly 2, 2020
