Naming your organization is one of the most important factors in your work’s success. With the right name, your organization can quickly become the talk of the town; At the…
Allie CooperNovember 27, 2020
We’ve been silent here at Spencer Brenneman for a few weeks, but for good reason! We’re making a change, or a pivot as the kids say.
Douglas SpencerNovember 19, 2020
A purpose-driven company. For years, a company’s purpose meant increasing shareholder value, displacing competitors, increasing margins, and improving the bottom line. Ironically, a singular focus on those data points will…
Spencer BrennemanNovember 12, 2020
A year-end appeal to supporters is challenging in the best of times. How do you approach them in these times? Creatively, thoughtfully, methodically, and strategically. Strategically. Let’s work backward and…
Spencer BrennemanNovember 2, 2020
The rise of minimalism in design has an entire generation to thank. It’s no secret that the world is increasingly influenced by the Millenials, whose population is reported to now…
Kim VanniOctober 23, 2020
Find a unique voice is a problem that dogs most organizations, whether they are for- or not-for-profit. How to avoid falling into the trap of sounding like everyone else? This…
Spencer BrennemanOctober 5, 2020
The difference between needs and wants is on my mind lately. This week I am running a messaging boot camp for some social enterprise startups competing for the annual $100,000…
Douglas SpencerOctober 5, 2020
The one-sentence description. Sounds simple, enough, right? No, it's deceptively challenging. Shifting our focus to help mission-driven organizations is a natural one for many reasons, not the least of which…
Spencer BrennemanSeptember 28, 2020
Welcome! For more than five years, Spencer Brenneman has served a variety of clients, from technology and financial services to consulting and not-for-profits. Now, as we wrap up our sixth…
Douglas SpencerSeptember 10, 2020
