All Posts By

Douglas Spencer

Why Messages FailBlog

Why Messages Fail

One of the main reasons why messages fail is that the writers don’t know what their audiences want to hear. You probably know what you want to say; most organizations…
Douglas Spencer
February 5, 2021

October 2020 Newsletter

Do you sound like everyone else? A problem that plagues most organizations, whether they are for- or not-for-profit, is falling into the trap of sounding like everyone else. This challenge…
Douglas Spencer
October 9, 2020

September 2020 Newsletter

Welcome to the New Spencer Brenneman! And welcome to Focal Point, Spencer Brenneman's new monthly newsletter. Why the new newsletter? Simple: It matches the new focus of Spencer Brenneman. We…
Douglas Spencer
September 21, 2020