If you’re exclusively using the messaging strategies of either nonprofits or for-profits, then you’re missing out on many opportunities.
Douglas SpencerMay 4, 2021
One of the main reasons why messages fail is that the writers don’t know what their audiences want to hear. You probably know what you want to say; most organizations…
Douglas SpencerFebruary 5, 2021
“When should you take a stand?” That’s always been an important question, but in 2021 it has even more urgency and potency. Here are four criteria to help you decide…
Douglas SpencerJanuary 25, 2021
How we define mission-driven organization may be a bit broad, but it’s for three good reasons. Times have changed, as have the challenges we face in our world. Blurring Boundaries…
Douglas SpencerNovember 24, 2020
We’ve been silent here at Spencer Brenneman for a few weeks, but for good reason! We’re making a change, or a pivot as the kids say.
Douglas SpencerNovember 19, 2020
We’ve been silent here at Spencer Brenneman for a few weeks, but for good reason! We’re making a change, or a pivot as the kids say.
Douglas SpencerNovember 2, 2020
Do you sound like everyone else? A problem that plagues most organizations, whether they are for- or not-for-profit, is falling into the trap of sounding like everyone else. This challenge…
Douglas SpencerOctober 9, 2020
The difference between needs and wants is on my mind lately. This week I am running a messaging boot camp for some social enterprise startups competing for the annual $100,000…
Douglas SpencerOctober 5, 2020
Welcome to the New Spencer Brenneman! And welcome to Focal Point, Spencer Brenneman's new monthly newsletter. Why the new newsletter? Simple: It matches the new focus of Spencer Brenneman. We…
Douglas SpencerSeptember 21, 2020
