Reframe Your Mission and Message, NOW!
If you have actively revisited your organization’s mission and message in the last few months, great! If you haven’t, reframing your organization’s focus to address our new world is a must. (Yes, a must.)
Brand Minute: Brand Strength from the Consumer’s Point of View
Here’s a personal look at Apple’s brand strength from the consumer’s point of view—specifically Douglas Spencer’s point-of-view.
Brand Banter: The Importance of Pronouns
For Pride Month, Spencer Brenneman’s Douglas Spencer speak with communications consultant Matt Wilder of Wilder Communications about the importance of declaring your pronouns.
Brand Minute: Virtual Check-in for June 9, 2020
In his final of four months worth of weekly, virtual check-ins, Douglas Spencer talks about the continued need to stay positive and affect positive change.
June 2020 Newsletter
The “Messaging When…” Issue In this issue! Messaging When There’s a Crisis | Messaging When the New Normal Arrives | Messaging When You Need to Stand Out | Plus: Office Hours with Liz Page Associates | In Case You Missed It | Socializing on LinkedIn and Twitter | Quoted Messaging When There’s a Crisis What […]
Brand Minute: Virtual Check-in for June 2, 2020
Challenging times! Spencer Brenneman Ring Leader Douglas Spencer checks in with some of his personal strategies for getting through them.
Corporate Messaging in Times of Crisis
What is the role of corporate messaging in times of crisis? When it comes to politics, staying neutral has long ruled as best practice. However, that neutrality falls into question.
Messaging When You Need to Stand Out
Recently, I had the opportunity to host a webinar for the Massachusetts LGBT Chamber of Commerce on creating new messaging strategies for the new normal. There’s no shortage of interest in the topic since I’m about to do the same for a private equity firm and their portfolio companies later this month. Under the umbrella […]
Brand Minute: Virtual Check-in for May 26, 2020
Challenging times! Spencer Brenneman Ring Leader Douglas Spencer checks in with some of his personal strategies for getting through them.
A Return to Messaging As Usual
Depending upon where you live, the rules that keep you sheltering in place may be changing. Just as the scientific community urges us to not return immediately to our normal routines, your messaging should also take a slow, measured path to messaging as usual. As much as we would love to pretend that the past […]