How Understanding Completes Your Brand
See how we've updated our methodology!
Douglas SpencerMay 5, 2025
Effective Creative Feedback
Save time, save money, and get better results!
Douglas SpencerMarch 29, 2025
The Hidden Costs of an Inconsistent Brand
An inconsistent brand message is P-R-I-C-E-Y!
Douglas SpencerMarch 3, 2025
AI-Generated Content: A Caveat
AI-generated content is great. Kind of.
Douglas SpencerJanuary 22, 2025
AI and Your Brand
Think carefully about how using AI impacts your brand.
Douglas SpencerJanuary 6, 2025
If Your Message Isn’t Evolving, It’s Becoming Irrelevant
Your message is not a one-and-done endeavor.
Douglas SpencerDecember 1, 2024
Mission and Vision Statements Are a Waste of Time
Unless they're created in a specific way.
Douglas SpencerSeptember 4, 2024
