One of the main reasons why messages fail is that the writers don’t know what their audiences want to hear. You probably know what you want to say; most organizations…
Douglas SpencerFebruary 5, 2021
How we define mission-driven organization may be a bit broad, but it’s for three good reasons. Times have changed, as have the challenges we face in our world. Blurring Boundaries…
Douglas SpencerNovember 24, 2020
We’ve been silent here at Spencer Brenneman for a few weeks, but for good reason! We’re making a change, or a pivot as the kids say.
Douglas SpencerNovember 19, 2020
We’ve been silent here at Spencer Brenneman for a few weeks, but for good reason! We’re making a change, or a pivot as the kids say.
Douglas SpencerNovember 2, 2020
Do you sound like everyone else? A problem that plagues most organizations, whether they are for- or not-for-profit, is falling into the trap of sounding like everyone else. This challenge…
Douglas SpencerOctober 9, 2020
The difference between needs and wants is on my mind lately. This week I am running a messaging boot camp for some social enterprise startups competing for the annual $100,000…
Douglas SpencerOctober 5, 2020
Welcome to the New Spencer Brenneman! And welcome to Focal Point, Spencer Brenneman's new monthly newsletter. Why the new newsletter? Simple: It matches the new focus of Spencer Brenneman. We…
Douglas SpencerSeptember 21, 2020
Welcome! For more than five years, Spencer Brenneman has served a variety of clients, from technology and financial services to consulting and not-for-profits. Now, as we wrap up our sixth…
Douglas SpencerSeptember 10, 2020
Spencer Brenneman is already working with many mission-driven organizations, including one that champions the innovative work that helps abused children and another that helps...
Douglas SpencerSeptember 9, 2020
