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Isn’t it ironic (cue Alanis Morissette), that the closer we are to something, the harder it can be to explain it? This dynamic is particularly challenging when it comes to marketing—even if you are a marketer. After all, we all know you shouldn’t cut your own hair.

For the last two years, Spencer Brenneman Ring Leader Douglas Spencer has been coaching nascent small businesses through a program of the Massachusetts LGBT Chamber of Commerce. In that program, he starts by helping them nail down what they do, how they do it, and why anyone should care. The program then moves on to marketing and the best way for each business to connect with prospective customers.

We’re now offering that same course to the masses. And by masses, we mean up to six businesses a month. The Small Business Branding & Marketing Program is part coaching, part self-paced learning, and part traditional agency deliverables. Through a blend of interactive sessions, videos, and worksheets, participants determine critical characteristics of their business and its message. Sessions include:

  • The Role of Branding
  • Building a Messaging Framework
  • The Role of Marketing
  • Developing Your Marketing Content
  • Determining Your Marketing Tactics
  • Building and Protecting Your Brand

“I can’t believe the overhaul the program gave both my marketing and self-confidence in such a short time. Getting connected with this program was game-changing. With the content Douglas helped me create, I launched a completely overhauled website, a refreshed LinkedIn profile, and a six-month marketing calendar. I am heading into the second half of 2024 feeling confident and excited to take my business to the next level,” Rach SebellShavit, program participant and founder of Helm360.

If interested, grab a time on Douglas’ calendar for a quick, no-pressure chat about how the program could help you.

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