“Send help! I've just arrived at the Bergdorf Goodman semi-annual shoe sale and they're serving bubbles.” That’s a text my friend Sean and I received from our friend Erika last…
Douglas SpencerDecember 15, 2016
The story of how Under Armour got its name makes brand strategists like me cringe, but it does offer an important reminder about the whole process: There is (read: should…
Douglas SpencerJune 22, 2015
