![Focal Point](https://spencerbren.wpenginepowered.com/wp-content/uploads/2024/04/SB-SM-Anniversaries-24-03-v1ds-1024x576.jpg)
Marking another trip around the sun? Here's what to consider as you celebrate.
sbdevinstanceApril 4, 2024
![](https://spencerbren.wpenginepowered.com/wp-content/uploads/2024/03/SB-SM-Targeting-24-03-v2ds-1.jpg)
As important as the message is, the audience is equally important. Most people understand that at a high level, but let’s dig down a little deeper.
![Spencer Brenneman](https://spencerbren.wpenginepowered.com/wp-content/uploads/2020/09/cropped-sbfavicon-1-100x100.png)
Spencer BrennemanMarch 5, 2024
![Brand training](https://spencerbren.wpenginepowered.com/wp-content/uploads/2024/02/SB-SM-Rethinking-Brand-Training-24-02-v1ds-1024x576.jpg)
It's time we rethink brand training. One of my favorite parts about brand management has always been creating and delivering brand training programs. Some of my fondest memories of my…
![Spencer Brenneman](https://spencerbren.wpenginepowered.com/wp-content/uploads/2020/09/cropped-sbfavicon-1-100x100.png)
Spencer BrennemanFebruary 6, 2024
![Taking Credit for Doing the Right Thing](https://spencerbren.wpenginepowered.com/wp-content/uploads/2023/12/SB-SM-Taking-Credit-23-12-v1ds-1024x576.jpg)
Have you ever wondered about the pros and cons of taking credit for doing the right thing? How do you know when to promote those actions authentically without coming across…
![Spencer Brenneman](https://spencerbren.wpenginepowered.com/wp-content/uploads/2020/09/cropped-sbfavicon-1-100x100.png)
Spencer BrennemanJanuary 4, 2024
![Gift in Your Message](https://spencerbren.wpenginepowered.com/wp-content/uploads/2023/12/SB-SM-Gift-in-Your-Message-23-12-v1ds-1024x576.jpg)
Hall out that holly, people. It's December. That means that whether you observe Christmas or not, you are inundated with incessant messages about giving. It's everywhere you go. Even self-published…
![Spencer Brenneman](https://spencerbren.wpenginepowered.com/wp-content/uploads/2020/09/cropped-sbfavicon-1-100x100.png)
Spencer BrennemanDecember 4, 2023
![uncertain world](https://spencerbren.wpenginepowered.com/wp-content/uploads/2023/11/SB-SM-Uncertain-World-23-11-v1ds-1024x576.jpg)
The term “uncertain world” almost seems ridiculously inadequate for what we're experiencing right now. A devastating war in the Middle East. Continued suffering in Ukraine. A political system and society…
![Spencer Brenneman](https://spencerbren.wpenginepowered.com/wp-content/uploads/2020/09/cropped-sbfavicon-1-100x100.png)
Spencer BrennemanNovember 8, 2023
![Tone of Voice](https://spencerbren.wpenginepowered.com/wp-content/uploads/2023/09/SB-SM-Tone-of-Voice-Blog-23-09-v1ds-1024x576.jpg)
Remember the days before caller ID when you had to answer the phone not knowing who was on the other end? If you were born after the George H.W. Bush…
![Spencer Brenneman](https://spencerbren.wpenginepowered.com/wp-content/uploads/2020/09/cropped-sbfavicon-1-100x100.png)
Spencer BrennemanOctober 5, 2023