It’s a childhood memory I’ll always have: the one time a year I got to be the one to go with Dad to use the second of our two Cleveland…
Douglas SpencerApril 28, 2017
“Send help! I've just arrived at the Bergdorf Goodman semi-annual shoe sale and they're serving bubbles.” That’s a text my friend Sean and I received from our friend Erika last…
Douglas SpencerDecember 15, 2016
How to Uncrate Your Customers Do you worry about brand loyalty? “We have the best product in our space, and our competitors are not what you would call ‘sophisticated’ with…
Douglas SpencerAugust 21, 2015
The story of how Under Armour got its name makes brand strategists like me cringe, but it does offer an important reminder about the whole process: There is (read: should…
Douglas SpencerJune 22, 2015
