Here’s a conundrum for you: how do you go about cannabis branding if you cannot trademark your business? How can you trademark something that’s not legal -- everywhere? In “Protecting…
Douglas SpencerSeptember 27, 2017
A colleague recently shared with me that her company is facing an acquisition. Although she remains positive, there is always a certain amount of trepidation that comes along when merging…
Douglas SpencerAugust 26, 2017
CMO branding! Like everything, the role of the modern Chief Marketing Officer (CMO) keeps changing. From a greater responsibility for impacting sales to higher expectations around ROI, CMOs have a…
Douglas SpencerJuly 30, 2017
Douglas takes a minute to explain why everyone should have a solid understanding of your brand, using the Keurig brand as an example. Full transcription below. Hi, Douglas Spencer with…
Douglas SpencerJuly 20, 2017
This week I got to talk about one of my favorite topics at this year’s GaggleAMP AMPlify Conference: helping employees find your tone of voice on social media. I have long advocated…
Douglas SpencerJune 16, 2017
Recently, while watching the news (or more likely, my dirty little secret, Buzzr) I was reminded why marketers sometimes get a bad reputation. Ads for nearly every major car dealership…
Douglas SpencerMay 25, 2017
Brand is the emotional connection a company has with its customers, making the emotionally-charged Mother’s Day holiday like a plant food that can either create a bed of roses or…
Douglas SpencerMay 1, 2017
It’s a childhood memory I’ll always have: the one time a year I got to be the one to go with Dad to use the second of our two Cleveland…
Douglas SpencerApril 28, 2017
Over the past two years, Montgomery and his team have shepherded the organization through an ambitious and extensive rebrand across 26,000 acres throughout 116 sites. We sat down with him recently…
Douglas SpencerMarch 19, 2017
