Blog Archives - Page 25 of 26 - Spencer Brenneman

Blog

The Trick To Going Viral

“I want to hire you to make my company go viral!” Seems easy enough, I’ll just work my Social Media Magic, say the magic word, and it’ll happen! Alas, it…

Douglas SpencerNovember 16, 2017

Blog

M&A branding: Bring on the Brand-Aid

What is it about M&A branding? News has come about that CVS and Aetna are considering a merger. Poor bastards. For anyone who has been through one, the words merger…

Douglas SpencerNovember 8, 2017

Blog

Brand Minute: Thanksgiving

How will you thank your clients and customers this year? Take a minute with Douglas' newest Brand Out Minute! Full transcription below. Hi, Douglas Spencer here with Spencer Brenneman, and…

Douglas SpencerOctober 16, 2017

Blog

Understanding data means understanding people

Many marketers are getting data all wrong. Are you? Here are some stats I came across last week, and they should not surprise anyone. Anyone, of course, other than the…

Douglas SpencerOctober 11, 2017

Blog

Cannabis Branding

Here’s a conundrum for you: how do you go about cannabis branding if you cannot trademark your business? How can you trademark something that’s not legal -- everywhere? In “Protecting…

Douglas SpencerSeptember 27, 2017

Blog

Back to School: The case for a brand education program

Ah, September. The psychological end of summer and the time when many students, both young and old, head back to school. In addition to typical education programs, let's also add…

Douglas SpencerSeptember 6, 2017

Blog

Blending merging brands?

A colleague recently shared with me that her company is facing an acquisition. Although she remains positive, there is always a certain amount of trepidation that comes along when merging…

Douglas SpencerAugust 26, 2017

Blog

CMO Branding: New BFFs

CMO branding! Like everything, the role of the modern Chief Marketing Officer (CMO) keeps changing. From a greater responsibility for impacting sales to higher expectations around ROI, CMOs have a…

Douglas SpencerJuly 30, 2017

Blog

Brand Minute: The Keurig Brand

Douglas takes a minute to explain why everyone should have a solid understanding of your brand, using the Keurig brand as an example. Full transcription below. Hi, Douglas Spencer with…

Douglas SpencerJuly 20, 2017

Blog

Helping employees find your tone of voice

This week I got to talk about one of my favorite topics at this year’s GaggleAMP AMPlify Conference: helping employees find your tone of voice on social media. I have long advocated…

Douglas SpencerJune 16, 2017

Blog

The Trick To Going Viral

M&A branding: Bring on the Brand-Aid

Brand Minute: Thanksgiving

Understanding data means understanding people

Cannabis Branding

Back to School: The case for a brand education program

Blending merging brands?

CMO Branding: New BFFs

Brand Minute: The Keurig Brand

Helping employees find your tone of voice

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