It’s rare that something as important as creating a brand strategy is so much fun, but that was certainly the case when we worked with social media amplification startup GaggleAMP.…
As 2017 wrapped up, we asked some of Spencer Brenneman, LLC’s favorites to share their thoughts on what’s to come in 2018 in terms of marketing and branding trends. Here…
When you think of branding, what comes to mind? To many, branding stops at a logo, an ad, and maybe a catchy slogan. Those are just the cosmetics. To us,…
What is your favorite dominant brand which used to be an underdog? Let me know, in the comments below! Full transcription below. Hi, Douglas Spencer here from Spencer…
There are plenty of case studies, agencies, and data out there to help large, behemoth retailers create their brand strategies, but small business branding? It’s a modern-day “Marcia, Marcia, Marcia,”…
Small business brands don't get a lot of attention during the holiday. It's all about Black Friday and the big box behemoths. It’s a modern-day “Marcia, Marcia, Marcia,” for mom…
In the United States, it’s almost Thanksgiving -- although one might think it was Christmas, given all the decorations, jingle-belling, and promotions. But that, my friends, is another topic for…
“I want to hire you to make my company go viral!” Seems easy enough, I’ll just work my Social Media Magic, say the magic word, and it’ll happen! Alas, it…
What is it about M&A branding? News has come about that CVS and Aetna are considering a merger. Poor bastards. For anyone who has been through one, the words merger…
How will you thank your clients and customers this year? Take a minute with Douglas' newest Brand Out Minute! Full transcription below. Hi, Douglas Spencer here with Spencer Brenneman, and…