The well-designed annual report with the strategic intent of communicating with ALL of a company's audience goes well beyond your investors and pages of financial and legal notes to serve…
Douglas SpencerJanuary 22, 2018
As 2017 wrapped up, we asked some of Spencer Brenneman, LLC’s favorites to share their thoughts on what’s to come in 2018 in terms of marketing and branding trends. Here…
Douglas SpencerJanuary 3, 2018
When you think of branding, what comes to mind? To many, branding stops at a logo, an ad, and maybe a catchy slogan. Those are just the cosmetics. To us,…
Douglas SpencerJanuary 1, 2018
What is your favorite dominant brand which used to be an underdog? Let me know, in the comments below! Full transcription below. Hi, Douglas Spencer here from Spencer…
Douglas SpencerDecember 15, 2017
There are plenty of case studies, agencies, and data out there to help large, behemoth retailers create their brand strategies, but small business branding? It’s a modern-day “Marcia, Marcia, Marcia,”…
Douglas SpencerDecember 12, 2017
Small business brands don't get a lot of attention during the holiday. It's all about Black Friday and the big box behemoths. It’s a modern-day “Marcia, Marcia, Marcia,” for mom…
Douglas SpencerNovember 22, 2017
In the United States, it’s almost Thanksgiving -- although one might think it was Christmas, given all the decorations, jingle-belling, and promotions. But that, my friends, is another topic for…
Douglas SpencerNovember 20, 2017
“I want to hire you to make my company go viral!” Seems easy enough, I’ll just work my Social Media Magic, say the magic word, and it’ll happen! Alas, it…
Douglas SpencerNovember 16, 2017
What is it about M&A branding? News has come about that CVS and Aetna are considering a merger. Poor bastards. For anyone who has been through one, the words merger…
Douglas SpencerNovember 8, 2017
