Does the consistency of your message matter more than the message itself? Maybe. Maybe not. But it's definitely important. Studies have shown that sharing your message consistently can increase visibility…
Pitch competitions and elevator pitches have been a frequent topic of my blog, but a recent experience has compelled me to address the topic again. Last month, I had the…
In this space, each month, I usually write about how organizations can craft messages that engage, energize, and excite the people most important to their success. At Spencer Brenneman, we…
May has arrived, which reminds me of the perpetual grammar lesson of May vs. Can. You remember: Surely, once upon a time, you asked teachers, “Can I go to the…
There are any number of reasons why campaigns fail—from underfunding to bad timing. However, the biggest reason is often an insufficient messaging runway.