Messaging on a Mission

Marketing with content is the topic Relish This! Host Stu Swineford and Messaging on a Mission Host Douglas Spencer discuss in this episode.

When working through a strategic planning process it’s important to remember that messaging through strategic planning is critical.

Using video: what’s most important, what most folks get wrong, and how to get the most out of the content you create.

Stories—personal, memorable, and moving—have the capacity to change people’s hearts and minds. But what makes for a good story?

Messaging through graphic design is a critical extension of brand strategy development. Not its beginning.

Foundations messaging is incredibly important since they are a crucial player in affecting positive change.

Fundraising auctioneers have the talent skillset to communicate, on the fly, on three different levels: strategic, emotional, and tactical.

From Baby Boomers to Gen Xers, Millennials to Gen Zs, there are a lot of different generations consuming a lot of different messages.

This episode focuses on the real-world application of market research.