Episode Summary
You’ve probably heard a thousand times that Search Engine Optimization (SEO) is a valuable and essential digital marketing tool. But do you know how it works and how your organization can reap its benefits? In this Messaging on a Mission episode, we dive into the importance of SEO and how to implement best practices to make your brand more discoverable than ever online.
Key Takeaways
Who your audiences are, where you can find them, and how to get your brand in front of them are the aspects of digital marketing that everyone in charge of an organization should know about. Do your research to understand who your audiences are and the best way to reach them.
Keyword, search phrase, or query is whatever you’re searching on Google. It can be as many words or as few words as you like. The longer the keyword is, the better it is, but the fewer people search for it.
Knowing the right things to do, how to get started, where to go, and staying up to date with SEO best practices are the challenges small organizations have when they think about SEO.
There are several digital marketing strategies to get traffic to a website. Search Engine Marketing (SEM) is advertising running paid ads, while SEO (organic, free listings) is a way to get free traffic.
Not-for-profit organizations should spend some time thinking about SEO optimization to avoid missing out on potential eyeballs that could be seeing their organizations and learning more about them.
When thinking about SEM, determine how much you’re willing to spend to make a profit. Then play around and test it all out to see what works. Push more money into that and pull money away from what’s not working.
Some of the best practices to implement when optimizing your website for SEO include: (1) adding more text to every page on your website, (2) writing for the readers and not for Google, (3) keeping the content original, (4) including keywords naturally, (5) getting quality backlinks, and (6) improving visibility by placing your content at the top of the page.
Be patient, and don’t try to be deceptive. Digital marketing takes time, so don’t expect immediate results. Also, be very careful with backlinks. Build backlinks from sites related to you and avoid building the wrong type of backlinks, as they can harm your SEO.
To get backlinks, invest in an SEO tool, research your competitors, find the ones that are authoritative and relevant to your brand and figure out what they do to get the backlinks. If you’ve got a list of places where you’d love them to link to your site, reach out to them.
You need Google Analytics to know how traffic behaves on your website and what happens after it leaves and gets to your website. However, since google algorithm updates change constantly, you may need to click and look everywhere on Google Analytics to learn about all the information you need.
About Our Guest
Brandon Leibowitz is the founder of SEO Optimizer – a digital marketing company that focuses on helping small and mid-sized businesses get more online traffic, which converts into clients, sales, leads, etc. He got his start in digital marketing in 2007 after graduating from college with a degree in Business Marketing. since the past 14 years, he has been helping websites rank higher on Google using SEO strategies. I am certain that he has plenty of expertise in the business world that we can apply to any organization, whether they are for profit or not for profit.
