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December Newsletter 2022

By December 7, 2022No Comments


The Joy in Your Message!

It’s the Holiday Season, so what better time to talk about adding joy to your message? Not only can it create a more significant impact, but it can also help differentiate you from all the other messages your audience receives.

“Wait,” you may be saying. “Some topics are just too difficult to discuss with an undercurrent of joy.” That may be true. However, even many painful subjects can benefit from joy. Here are some copywriting tips that explain how.

Start at the end. Think about the end result of your work. How do people feel? Whether it is relief, happiness, or gratitude, tap into that! Paint an emotional picture of the impact your work has.

How to Keep Project Moving During the Holidays

by Samuel Awe

Every year, do you wonder how to keep projects moving during the holidays? That’s natural. As attention shifts toward Thanksgiving, holiday gatherings, and the approaching New Year, you’ll probably notice a decline in productivity. With the upcoming holiday season’s demands and expectations, you and your team members are pulled in different directions as you all try to juggle personal and professional interests.

Sometimes, work productivity tends to bear the brunt during this season. While it’s impossible to avoid the holidays altogether as an organization, here are proven methods to stay focused, keep your workforce on track, maintain high productivity, and keep projects moving during the chaotic holiday season:


Positively Partners

In this recurring feature of Focal Point, we profile people and organizations on a mission! If you have someone to suggest, let us know! This month, we’re featuring one of our clients: Positively Partners.

Positively Partners is a consulting firm rooted in positive psychology. They empower social impact organizations and their people to thrive by expanding their capacity and serving as their strategic thought partners. They do that by helping clients manage their day-to-day people practices, find and retain the right talent, and apply evidence-based practices to overcome challenges and seize opportunities.

Learn more:


Listen Up: New Episodes Available!

Check out our two episodes of Messaging on a Mission from November!

If you or your organization have a story to share about how your message impacts your work, don’t be shy! Let us know! We’re always looking for new guests.

Thank You

Please join us in thanking our clients for the incredible work they do making the world better for all of us. Take a look at what they did in 2022!

Well Said

"No one has ever become poor by giving."

— Anne Frank

anne frank

Annelies Marie “Anne” Frank was a Jewish girl who kept a diary in which she documented life in hiding under Nazi persecution. She is a celebrated diarist who described everyday life for her family hiding place in an Amsterdam attic. One of the most-discussed Jewish victims of the Holocaust, she gained fame posthumously with the 1947 publication of The Diary of a Young Girl in which she documents her life in hiding from 1942 to 1944. It is one of the world’s best-known books and has been the basis for several plays and films.

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