Spencer Brenneman

May has arrived, which reminds me of the perpetual grammar lesson of May vs. Can. You remember: Surely, once upon a time, you asked teachers, “Can I go to the…

There are any number of reasons why campaigns fail—from underfunding to bad timing. However, the biggest reason is often an insufficient messaging runway.

Back in the days before next-day delivery, my parents had a schtick when they went out to dinner. (At least it should have been a schtick. It was probably just…

My toothbrush has a built-in timer—two minutes for each session. Recently somewhere between when the paste hit the first tooth and what felt like 45 minutes later, I started thinking…

The New Year has arrived. New Year's resolutions are oft-maligned, but in truth, they give us all a chance to pause and start again. Although we often think of them…