Spencer Brenneman

In this space, each month, I usually write about how organizations can craft messages that engage, energize, and excite the people most important to their success. At Spencer Brenneman, we…

May has arrived, which reminds me of the perpetual grammar lesson of May vs. Can. You remember: Surely, once upon a time, you asked teachers, “Can I go to the…

There are any number of reasons why campaigns fail—from underfunding to bad timing. However, the biggest reason is often an insufficient messaging runway.

Back in the days before next-day delivery, my parents had a schtick when they went out to dinner. (At least it should have been a schtick. It was probably just…

My toothbrush has a built-in timer—two minutes for each session. Recently somewhere between when the paste hit the first tooth and what felt like 45 minutes later, I started thinking…

The New Year has arrived. New Year's resolutions are oft-maligned, but in truth, they give us all a chance to pause and start again. Although we often think of them…