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Newsletter Archive

Our company continues to grow and thrive – and our newsletters have, too! From Branding Bulletin to Focal Point, here’s our complete archive of monthly newsletters that cover multiple topics including messaging tips, brand identity and education, brand highlights, and more.

thank you cup

November 2021 Newsletter

It's November, which in the United States, is closely associated with Thanksgiving—a national holiday encouraging gratitude. Although one may argue it's devolved into a holiday of gluttony, football, and bargain…
Spencer Brenneman
November 2, 2021
Confidence

July 2021 Newsletter

We rarely speak of the importance of confidence, at least not as it pertains to organizations. That's unfortunate. An organization with confidence works more efficiently, more effectively, and with less…
Spencer Brenneman
July 16, 2021
Deadlines for decisions

June 2021 Newsletter

For many, the end of June marks another kind of deadline, the end of another fiscal year. Even for those organizations which follow the lunar calendar, June 30 means “tick-tock”…
Spencer Brenneman
June 7, 2021
PHOTO CREDIT: Veronica Benavides

April 2021 Newsletter

Finding the right message requires one key ingredient that often is overlooked: embracing your difference. No matter what you're trying to do—inspire, motivate, or convince—it should come from a differentiated…
Spencer Brenneman
April 14, 2021
Depressed woman crossing road

March 2021 Newsletter

At the risk of going all Debbie Downer on you—and please stick with us here, there is a point!—consider these observations and predictions: Rates of depression and anxiety have increased.…
Spencer Brenneman
March 5, 2021
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