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Newsletter Archive

Our company continues to grow and thrive – and our newsletters have, too! From Branding Bulletin to Focal Point, here’s our complete archive of monthly newsletters that cover multiple topics including messaging tips, brand identity and education, brand highlights, and more.

Confidence

July 2021 Newsletter

We rarely speak of the importance of confidence, at least not as it pertains to organizations. That's unfortunate. An organization with confidence works more efficiently, more effectively, and with less…
Spencer Brenneman
July 16, 2021
Deadlines for decisions

June 2021 Newsletter

For many, the end of June marks another kind of deadline, the end of another fiscal year. Even for those organizations which follow the lunar calendar, June 30 means “tick-tock”…
Spencer Brenneman
June 7, 2021
PHOTO CREDIT: Veronica Benavides

April 2021 Newsletter

Finding the right message requires one key ingredient that often is overlooked: embracing your difference. No matter what you're trying to do—inspire, motivate, or convince—it should come from a differentiated…
Spencer Brenneman
April 14, 2021
Depressed woman crossing road

March 2021 Newsletter

At the risk of going all Debbie Downer on you—and please stick with us here, there is a point!—consider these observations and predictions: Rates of depression and anxiety have increased.…
Spencer Brenneman
March 5, 2021

January 2021 Newsletter

UPDATE: We wrote this email before the assault on the U.S. Capitol and its democracy, so a pre-amble seemed in order. In addition to the six suggestions for starting off the new year…
Spencer Brenneman
January 13, 2021

December 2020 Newsletter

Protecting your mission is top of mind for all leaders of mission-driven organizations, but protecting it from what, exactly? There are obvious threats, of course, such as financial insolvency, damaged…
Spencer Brenneman
December 3, 2020
end of year appeal

November 2020 Newsletter

Preparing Your Year-End Appeal A year-end appeal to supporters is challenging in the best of times. How do you approach them in these times? Creatively, thoughtfully, methodically, and strategically. Strategically.…
Spencer Brenneman
November 6, 2020