Improve Patient Performance

Finding the focus and differentiation of a brand dedicated to overcoming barriers to quality healthcare.

The Situation

Dr. Steve Zivich had a vision. He wanted to overcome the barriers and restrictions on healthcare placed by insurance companies and focus on what matters most: individual patients. That’s why Dr. Zivich created Boston Direct Health—a direct primary care practice, rooted in functional medicine.

When he started Boston Direct Health, he went to a marketing agency for the basics. It did not go as well as he hoped. Sure, he got a logo, a brochure, and even a website. But, a year later, he realized that none of that original work resonated with him or his potential clients.

That’s when he came to us.

Dr. Steve Zivich had a vision. He wanted to overcome the barriers and restrictions on healthcare placed by insurance companies and focus on what matters most: individual patients. That’s why Dr. Zivich created Boston Direct Health—a direct primary care practice, rooted in functional medicine.

When he started Boston Direct Health, he went to a marketing agency for the basics. It did not go as well as he hoped. Sure, he got a logo, a brochure, and even a website. But, a year later, he realized that none of that original work resonated with him or his potential clients.

That’s when he came to us.

The Approach

Working through a variation of our Ask, Build, and Connect methodology, Spencer Brenneman helped him step back to answer the questions central to any organization’s brand: Why is the work important? What makes the way you deliver it unique? How should your message come to life?

Working through a variation of our Ask, Build, and Connect methodology, Spencer Brenneman helped him step back to answer the questions central to any organization’s brand: Why is the work important? What makes the way you deliver it unique? How should your message come to life?

The Result

Once we walked Dr. Zivich through our methodology, we uncovered a number of great finds. One of which is the Boston Direct Health focus on helping patients improve their performance, no matter how they define it. From working moms to amateur athletes, the Boston Direct Health brand is focused on emboldening every patient to perform at their very best through personal care and functional medicine.

From there, we updated his visual identity to reinforce the focus on performance as well as the Boston Direct Health attributes of inspiring and inviting. Next, we developed an elevator pitch and wrote a new capabilities brochure.

Dr. Zivich continues to return to Spencer Brenneman whenever new communications opportunities arise.

Once we walked Dr. Zivich through our methodology, we uncovered a number of great finds. One of which is the Boston Direct Health focus on helping patients improve their performance, no matter how they define it. From working moms to amateur athletes, the Boston Direct Health brand is focused on emboldening every patient to perform at their very best through personal care and functional medicine.

From there, we updated his visual identity to reinforce the focus on performance as well as the Boston Direct Health attributes of inspiring and inviting. Next, we developed an elevator pitch and wrote a new capabilities brochure.

Dr. Zivich continues to return to Spencer Brenneman whenever new communications opportunities arise.

The Takeaway

“I am able to more efficiently communicate my business to prospective clients, which is a huge win! The care and attention to detail that Douglas and his team put into the project showed that they were as invested in my work as I am.”

—Steve Zivich, M.D., Founder, Boston Direct Health

“I am able to more efficiently communicate my business to prospective clients, which is a huge win! The care and attention to detail that Douglas and his team put into the project showed that they were as invested in my work as I am.”

—Steve Zivich, M.D., Founder, Boston Direct Health

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