Our Blog - Brand Messaging | Spencer Brenneman

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Toys R Us had no business selling toys

Before I address the topic of Toys R Us and what we can all learn from the unfortunate demise of this iconic (if not grammatically challenged) retailer, let me first…

Douglas SpencerMarch 18, 2018

Blog

After the Brand Education

It’s critical for everyone to understand your brand strategy and brand system, which is where brand education programs come in. But what happens after the training? How do you keep…

Douglas SpencerMarch 6, 2018

Blog

Brand education to the rescue!

Recently, I had the great opportunity to present a webinar to members of the In-House Agency Forum, a professional association for those companies which rely on internal agencies to meet…

Douglas SpencerFebruary 20, 2018

Blog

Things no longer a thing in modern marketing

Recently, a client asked me to speak to a group of professionals re-entering the marketing workforce after a few years out. Specifically, the focus was what’s changed in modern marketing.…

Douglas SpencerJanuary 31, 2018

Blog

Brand Minute: MOO

A quick thought about MOO's packaging. What are your thoughts on their packaging; is it too much or do you think its really cool? Let me know by commenting below!…

Douglas SpencerJanuary 30, 2018

Blog

The Annual Report as Brand Builder

The well-designed annual report with the strategic intent of communicating with ALL of a company's audience goes well beyond your investors and pages of financial and legal notes to serve…

Douglas SpencerJanuary 22, 2018

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Case study: creating a unified customer experience

It’s rare that something as important as creating a brand strategy is so much fun, but that was certainly the case when we worked with social media amplification startup GaggleAMP.…

Douglas SpencerJanuary 18, 2018

Blog

Welcome to 2018 and its marketing and branding trends

As 2017 wrapped up, we asked some of Spencer Brenneman, LLC’s favorites to share their thoughts on what’s to come in 2018 in terms of marketing and branding trends. Here…

Douglas SpencerJanuary 3, 2018

Blog

Branding, what we believe

When you think of branding, what comes to mind? To many, branding stops at a logo, an ad, and maybe a catchy slogan. Those are just the cosmetics. To us,…

Douglas SpencerJanuary 1, 2018

Blog

Brand Minute: Underdogs

What is your favorite dominant brand which used to be an underdog? Let me know, in the comments below! Full transcription below. Hi, Douglas Spencer here from Spencer…

Douglas SpencerDecember 15, 2017

Welcome to the Messaging Blog!

Toys R Us had no business selling toys

After the Brand Education

Brand education to the rescue!

Things no longer a thing in modern marketing

Brand Minute: MOO

The Annual Report as Brand Builder

Case study: creating a unified customer experience

Welcome to 2018 and its marketing and branding trends

Branding, what we believe

Brand Minute: Underdogs

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