Our Blog - Brand Messaging | Spencer Brenneman

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Brand Education: The key to quieting agency/client angst

Earlier this month, I had the honor of serving as a judge for the IHAF Awards, the creative awards portion of the In-House Agency Forum’s (IHAF) Annual Conference, coming up in…

Douglas SpencerSeptember 12, 2018

Blog

Including Branding in Your 2019 Budget

Budget season. Don’t hate us for bringing it up. We know it’s only September and summer is still in session even though most schools are too. However, soon it’s time…

Douglas SpencerSeptember 6, 2018

Blog

Brand Minute: Welcome Ryan Kelley!

Welcome, Ryan Kelley to Spencer Brenneman LLC. Ryan is joining us as Account Coordinator. Ryan works with clients on brand strategy, marketing, positioning, copywriting, and content development and is responsible…

Douglas SpencerSeptember 6, 2018

Blog

Brand Minute: Look Who Cares

Who's created a brand you care about? We want to know which people or companies have done the best job. tweetshare tweet= #LookWhoCares, to win a copy of 'Do They…

Douglas SpencerAugust 22, 2018

Blog

Branding on LinkedIn: QR Codes or Business Cards

Branding on LinkedIn is changing in a big way. With their new QR code feature, the company aims to change the way we view the business card.

Douglas SpencerJuly 31, 2018

Blog

BlackBerry’s Return and Your Brand

Welcome Back, Blackberry! I remember my first BlackBerry, it was my first big promotion. I was one of the new marketing leadership team members formed by the new CMO. At…

Douglas SpencerJuly 11, 2018

Blog

Branding Construction: A Literal (and Figurative) Guide

Brand Construction: A Literal (and Figurative) Guide Branding construction has two important facets that turn an idea into a business foundation: passion and business goals. One without the other simply…

Douglas SpencerJune 27, 2018

Blog

Guest Post: UI and Brand, the role of efficiency

Providing an informative and efficient user interface (UI) experience is a key component of your organization’s brand. Similar to any consumer or B2B experience, people have ongoing and competing demands…

Spencer BrennemanJune 20, 2018

Blog

Building a luxury brand from the ground up: The story of Grey Goose

Creating a luxury brand is no easy feat. It's often a challenge because provenance—the story, or the heritage, behind luxury brands—can’t be made overnight. No matter how much a company…

Spencer BrennemanJune 13, 2018

Blog

Product Naming: A cautionary tale

A few months ago, I overheard a friend talking about something called, “View.” Whatever it was, he was in love with it. Something about cutting the cord and an alternative…

Douglas SpencerJune 5, 2018

Brand Messaging Blog

Welcome to the Messaging Blog!

Brand Education: The key to quieting agency/client angst

Including Branding in Your 2019 Budget

Brand Minute: Welcome Ryan Kelley!

Brand Minute: Look Who Cares

Branding on LinkedIn: QR Codes or Business Cards

BlackBerry’s Return and Your Brand

Branding Construction: A Literal (and Figurative) Guide

Guest Post: UI and Brand, the role of efficiency

Building a luxury brand from the ground up: The story of Grey Goose

Product Naming: A cautionary tale

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