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Welcome to the Messaging Blog!

We love a good messaging strategy. We love a good messaging strategy blog! Here is our humble offering to the genre. Scan through them, share them, and comment! We want to hear what you think!

Blog

Cannabis Branding

Here’s a conundrum for you: how do you go about cannabis branding if you cannot trademark your business? How can you trademark something that’s not legal -- everywhere? In “Protecting…
Douglas Spencer
September 27, 2017
Blog

Blending merging brands?

A colleague recently shared with me that her company is facing an acquisition. Although she remains positive, there is always a certain amount of trepidation that comes along when merging…
Douglas Spencer
August 26, 2017
Blog

CMO Branding: New BFFs

CMO branding! Like everything, the role of the modern Chief Marketing Officer (CMO) keeps changing. From a greater responsibility for impacting sales to higher expectations around ROI, CMOs have a…
Douglas Spencer
July 30, 2017
Blog

Brand Minute: The Keurig Brand

Douglas takes a minute to explain why everyone should have a solid understanding of your brand, using the Keurig brand as an example. Full transcription below. Hi, Douglas Spencer with…
Douglas Spencer
July 20, 2017