Building a luxury brand from the ground up: The story of Grey Goose

Creating a luxury brand is no easy feat. It’s often a challenge because provenance—the story, or the heritage, behind luxury brands—can’t be made overnight. No matter how much a company invests in the branding of their luxury clothing line, Audrey Hepburn isn’t going to wear it. Coco Chanel, on the other hand, can produce any […]