New video capabilities were one of the major CES themes. AI and robotics was, of course, the other. Artificial intelligence (AI) is here to stay—and—it’s much further along than most…
Douglas SpencerJanuary 17, 2019
Winter. Love it, hate it, tolerate it, the season brings out a lot of emotions in people. If you’re lucky enough to live in Southern California, then you have a…
RyanKelleyJanuary 8, 2019
What are your new year’s resolutions for your brand? Sure, as we start another trip around that big yellow dot in the sky, you may be thinking about breaking up…
RyanKelleyJanuary 2, 2019
‘Tis the season… when some 2 billion holiday cards and 500 million e-cards create a blizzard of good wishes. We’ve all received ones that wowed us (and others that made…
RyanKelleyDecember 18, 2018
Using our hearing sense, sonic branding builds a relationship between the product and its target market and helps companies communicate more genuinely. The concept of connecting to customers with sound…
RyanKelleyDecember 14, 2018
A Buzz Brewery Here in Boston, we have a lot of great beer options. Most obviously, the big name ones like Sam Adams and Harpoon; however, there are a number…
RyanKelleyDecember 10, 2018
We spend a lot of time helping our clients think about their brand, not solely in terms of its look and feel or the messaging that accompanies it. Rather, we…
Douglas SpencerDecember 3, 2018
In an earlier post, Spencer Brenneman President and Chief Brand Strategist Douglas Spencer made the claim that Toys R Us had no business selling toys. He claimed that if Toys…
RyanKelleyDecember 3, 2018
Dear Mary, We haven’t met, but I hope you’re well and that hot seat you’re in right now isn’t too uncomfortable. You’re a smart woman, however, so I suspect you…
Douglas SpencerNovember 30, 2018
