Protecting your brand in the chaos of the holidays starts with protecting your employees. When it comes to a holiday branding strategy, here’s a crucial element that is often overlooked,…
Ever go to a reunion, excited to see that man or woman you crushed on in college? You know the popular one—always had it together and was well-dressed and so…
In her article for The Huffington Post, Penny Herscher reflects on the role of CEOs in brand equity. She states, “...in this age of social media, the world sees the…
My new favorite thing in the morning is reading The Morning Brew. It’s smart, clever, and just a cheeky enough to wake me up in the morning. Recently, Neal Freyman wrote,…
Ah, Fall. Crisp leaves, beautiful hikes, hot apple cider, and a deep division in the loyalty of coffee brand lovers. Wait, what was that last one? Fall is an amazing season,…
Earlier this month, I had the honor of serving as a judge for the IHAF Awards, the creative awards portion of the In-House Agency Forum’s (IHAF) Annual Conference, coming up in…
Budget season. Don’t hate us for bringing it up. We know it’s only September and summer is still in session even though most schools are too. However, soon it’s time…
Welcome, Ryan Kelley to Spencer Brenneman LLC. Ryan is joining us as Account Coordinator. Ryan works with clients on brand strategy, marketing, positioning, copywriting, and content development and is responsible…
Who's created a brand you care about? We want to know which people or companies have done the best job. tweetshare tweet= #LookWhoCares, to win a copy of 'Do They…