Spencer Brenneman

There are any number of reasons why campaigns fail—from underfunding to bad timing. However, the biggest reason is often an insufficient messaging runway.

Back in the days before next-day delivery, my parents had a schtick when they went out to dinner. (At least it should have been a schtick. It was probably just…

My toothbrush has a built-in timer—two minutes for each session. Recently somewhere between when the paste hit the first tooth and what felt like 45 minutes later, I started thinking…

The New Year has arrived. New Year's resolutions are oft-maligned, but in truth, they give us all a chance to pause and start again. Although we often think of them…

It's the Holiday Season, so what better time to talk about adding joy to your message? Not only can it create a more significant impact, but it can also help…