Many people equate branding with a logo and some colors. But, well before we can create those visual elements of a brand, we have to define who that brand really…
The following comes from content hosted on The FIR Podcast Network: Douglas Spencer knows brand strategy. The former VP Global Brand Management for Thomson Reuters and founder of…
How many times have you listened to someone struggle to explain what their company does? Or, perhaps you yourself are the one struggling. There’s no shame in that! You’re not…
For a while, Netflix was the only streaming option in town; competitive differentiation was not something it thought it had to worry about at first. While it first started out…
Reposted from Biznology.com. During its last earnings call, Walgreens Co-chief Operating Officer Alex Gourlay admitted, “Our execution is lacking where it needs to be.” Sorry, what was that? Did someone…
An Event Steeped in History In 2016 I had the honor of completing the Boston Marathon. It was an experience I won’t ever forget and I truly learned why Marathon…
McDonald’s acquisition of machine learning startup Dynamic Yield was almost as big a surprise as when we found that out their fries were once fried in beef fat. Some were…
My, how time flies. It seems like just yesterday we were making those New Year’s resolutions and plotting out all those audaciously ambitious goals for 2019. Well my friends, Q1…
How will Apple’s shifting business model impact the Apple brand strategy? Great question! On March 28, 2019, Apple announced its plans for news distribution, content creation and distribution, and money…
A Cornerstone of Any Successful Brand Competitive differentiation. It’s something we stress a lot here, and if you’ve been following us and our work on how to brand your business,…