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Blending merging brands?

A colleague recently shared with me that her company is facing an acquisition. Although she remains positive, there is always a certain amount of trepidation that comes along when merging…
Douglas Spencer
August 26, 2017
Blog

CMO Branding: New BFFs

CMO branding! Like everything, the role of the modern Chief Marketing Officer (CMO) keeps changing. From a greater responsibility for impacting sales to higher expectations around ROI, CMOs have a…
Douglas Spencer
July 30, 2017