Since we’ve been listening to Christmas carols for three months now, it’s time to talk about The New Year. You knew this was coming. We’re all ridiculously busy this time…
Douglas SpencerDecember 11, 2019
It’s been five years since I acted on the audacious idea that lead us here: convene a group of professionals to help smaller organizations get the brand strategies that large…
Douglas SpencerNovember 25, 2019
When you think about branding, what comes to mind? We suspect it’s not what we think about.
Douglas SpencerNovember 19, 2019
Establishing your brand the right way requires more than just designing your print and online materials and hoping for the best — there’s a legal side to branding, too.
sketch_salvatorNovember 14, 2019
We all roll our eyes when, the day after Labor Day, Halloween decorations appear in stores. Retailers have become increasingly annoying in their zeal to look ahead to the next…
Douglas SpencerNovember 5, 2019
When it comes to bringing in a branding expert, we’re obviously biased. We think everyone should work with a branding expert at some point. But when?
Douglas SpencerSeptember 30, 2019
Disney has succeeded in world tourism attractions in multiple countries. The key: by staying relevant and competitively differentiated.
RyanKelleySeptember 23, 2019
The Shake Shack brand is bucking traditional wisdom and expanding internationally versus regionally. Is this a smart move?
RyanKelleySeptember 10, 2019
Strong brands commit to their brand strategies and stick with them. But, even the best brands need to make changes to their brand strategies from time to time. Here’s how…
Douglas SpencerSeptember 5, 2019
