Skip to main content

Welcome to the Messaging Blog!

We love a good messaging strategy. We love a good messaging strategy blog! Here is our humble offering to the genre. Scan through them, share them, and comment! We want to hear what you think!


The Future of the GM Brand

Dear Mary, We haven’t met, but I hope you’re well and that hot seat you’re in right now isn’t too uncomfortable. You’re a smart woman, however, so I suspect you…
Douglas Spencer
November 30, 2018

Brand Equity and Your CEO

In her article for The Huffington Post, Penny Herscher reflects on the role of CEOs in brand equity. She states, “ this age of social media, the world sees the…
October 16, 2018