Our Blog - Brand Messaging | Spencer Brenneman

The Annual Report as Brand Builder

The well-designed annual report with the strategic intent of communicating with ALL of a company's audience goes well beyond your investors and pages of financial and legal notes to serve…

Douglas SpencerJanuary 22, 2018

Blog

Case study: creating a unified customer experience

It’s rare that something as important as creating a brand strategy is so much fun, but that was certainly the case when we worked with social media amplification startup GaggleAMP.…

Douglas SpencerJanuary 18, 2018

Blog

Welcome to 2018 and its marketing and branding trends

As 2017 wrapped up, we asked some of Spencer Brenneman, LLC’s favorites to share their thoughts on what’s to come in 2018 in terms of marketing and branding trends. Here…

Douglas SpencerJanuary 3, 2018

Blog

Branding, what we believe

When you think of branding, what comes to mind? To many, branding stops at a logo, an ad, and maybe a catchy slogan. Those are just the cosmetics. To us,…

Douglas SpencerJanuary 1, 2018

Blog

Brand Minute: Underdogs

What is your favorite dominant brand which used to be an underdog? Let me know, in the comments below! Full transcription below. Hi, Douglas Spencer here from Spencer…

Douglas SpencerDecember 15, 2017

Blog

Five tools for small business branding

There are plenty of case studies, agencies, and data out there to help large, behemoth retailers create their brand strategies, but small business branding? It’s a modern-day “Marcia, Marcia, Marcia,”…

Douglas SpencerDecember 12, 2017

Blog

Small Business Brands and the Holidays

Small business brands don't get a lot of attention during the holiday. It's all about Black Friday and the big box behemoths. It’s a modern-day “Marcia, Marcia, Marcia,” for mom…

Douglas SpencerNovember 22, 2017

Blog

Thankful All Year Round

In the United States, it’s almost Thanksgiving -- although one might think it was Christmas, given all the decorations, jingle-belling, and promotions. But that, my friends, is another topic for…

Douglas SpencerNovember 20, 2017

Blog

The Trick To Going Viral

“I want to hire you to make my company go viral!” Seems easy enough, I’ll just work my Social Media Magic, say the magic word, and it’ll happen! Alas, it…

Douglas SpencerNovember 16, 2017

Blog

M&A branding: Bring on the Brand-Aid

What is it about M&A branding? News has come about that CVS and Aetna are considering a merger. Poor bastards. For anyone who has been through one, the words merger…

Douglas SpencerNovember 8, 2017

Welcome to the Messaging Blog!

The Annual Report as Brand Builder

Case study: creating a unified customer experience

Welcome to 2018 and its marketing and branding trends

Branding, what we believe

Brand Minute: Underdogs

Five tools for small business branding

Small Business Brands and the Holidays

Thankful All Year Round

The Trick To Going Viral

M&A branding: Bring on the Brand-Aid

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