Our Blog - Brand Messaging | Spencer Brenneman

Blog

BlackBerry’s Return and Your Brand

Welcome Back, Blackberry! I remember my first BlackBerry, it was my first big promotion. I was one of the new marketing leadership team members formed by the new CMO. At…

Douglas SpencerJuly 11, 2018

Blog

Branding Construction: A Literal (and Figurative) Guide

Brand Construction: A Literal (and Figurative) Guide Branding construction has two important facets that turn an idea into a business foundation: passion and business goals. One without the other simply…

Douglas SpencerJune 27, 2018

Blog

Guest Post: UI and Brand, the role of efficiency

Providing an informative and efficient user interface (UI) experience is a key component of your organization’s brand. Similar to any consumer or B2B experience, people have ongoing and competing demands…

Mike.BarugelJune 20, 2018

Blog

Building a luxury brand from the ground up: The story of Grey Goose

Creating a luxury brand is no easy feat. It's often a challenge because provenance—the story, or the heritage, behind luxury brands—can’t be made overnight. No matter how much a company…

michael.obyrneJune 13, 2018

Blog

Product Naming: A cautionary tale

A few months ago, I overheard a friend talking about something called, “View.” Whatever it was, he was in love with it. Something about cutting the cord and an alternative…

Douglas SpencerJune 5, 2018

Blog

Storytelling and your brand: Three points to consider

Storytelling is not: “Our product does X, and you should buy it because Y.” Storytelling is a much more powerful way to help people understand what you’re all about other…

Douglas SpencerMay 30, 2018

Blog

Brand Minute: Rolls Royce

It's not fair to judge a change in a brand if you don't understand the brand strategy and the data behind the change. However, Douglas has some judgments on the…

Douglas SpencerMay 22, 2018

Blog

The second part to a better creative process

Our recent white paper on making data-driven design decisions was born from a presentation I was asked to make at the 2018 HOW Design Live conference. The presentation, “From Gift Wrapper…

Douglas SpencerMay 8, 2018

Blog

Starbucks, racial bias, and brand humanity

Rapidly changing consumer demands for humanity and how Starbucks is tackling racial bias. Let’s talk about Starbucks. Unless you’re in a coma, you must have heard about the two black…

Douglas SpencerApril 20, 2018

Blog

Big Data for Big Brand Growth

Big data gets a lot of press, as it should, for making the best decisions possible especially when it comes to marketing. Another potential use of big data is helping…

Douglas SpencerApril 17, 2018