Using our hearing sense, sonic branding builds a relationship between the product and its target market and helps companies communicate more genuinely. The concept of connecting to customers with sound…

A Buzz Brewery Here in Boston, we have a lot of great beer options. Most obviously, the big name ones like Sam Adams and Harpoon; however, there are a number…

We spend a lot of time helping our clients think about their brand, not solely in terms of its look and feel or the messaging that accompanies it. Rather, we…

In an earlier post, Spencer Brenneman President and Chief Brand Strategist Douglas Spencer made the claim that Toys R Us had no business selling toys. He claimed that if Toys…

Dear Mary, We haven’t met, but I hope you’re well and that hot seat you’re in right now isn’t too uncomfortable. You’re a smart woman, however, so I suspect you…

Protecting your brand in the chaos of the holidays starts with protecting your employees. When it comes to a holiday branding strategy, here’s a crucial element that is often overlooked,…

Ever go to a reunion, excited to see that man or woman you crushed on in college? You know the popular one—always had it together and was well-dressed and so…

In her article for The Huffington Post, Penny Herscher reflects on the role of CEOs in brand equity. She states, “...in this age of social media, the world sees the…