Our Blog - Brand Messaging | Spencer Brenneman

Blog

Hey Internal Comms, Marketing Needs You.

The following comes from content hosted on The FIR Podcast Network: Douglas Spencer knows brand strategy. The former VP Global Brand Management for Thomson Reuters and founder of…

Douglas SpencerMay 23, 2019

Blog

Don’t Overthink It. Stick to the Basics.

How many times have you listened to someone struggle to explain what their company does? Or, perhaps you yourself are the one struggling. There’s no shame in that! You’re not…

Douglas SpencerApril 30, 2019

Blog

Competitive Differentiation Among Streaming Services

For a while, Netflix was the only streaming option in town; competitive differentiation was not something it thought it had to worry about at first. While it first started out…

RyanKelleyApril 26, 2019

Blog

Biznology: Bad News and Your Brand

Reposted from Biznology.com. During its last earnings call, Walgreens Co-chief Operating Officer Alex Gourlay admitted, “Our execution is lacking where it needs to be.” Sorry, what was that? Did someone…

Douglas SpencerApril 24, 2019

Blog

Marathon Monday and Corporate Brand Identity

An Event Steeped in History In 2016 I had the honor of completing the Boston Marathon. It was an experience I won’t ever forget and I truly learned why Marathon…

RyanKelleyApril 9, 2019

Blog

McDonald’s acquisition of a machine learning startup

McDonald’s acquisition of machine learning startup Dynamic Yield was almost as big a surprise as when we found that out their fries were once fried in beef fat. Some were…

Douglas SpencerApril 4, 2019

Blog

Five ways to get branding projects back on track

My, how time flies. It seems like just yesterday we were making those New Year’s resolutions and plotting out all those audaciously ambitious goals for 2019. Well my friends, Q1…

Douglas SpencerApril 1, 2019

Blog

The Apple Brand and its Business Model Shift

How will Apple’s shifting business model impact the Apple brand strategy? Great question! On March 28, 2019, Apple announced its plans for news distribution, content creation and distribution, and money…

RyanKelleyMarch 28, 2019

Blog

Competitive Differentiation: Why it Matters

A Cornerstone of Any Successful Brand Competitive differentiation. It’s something we stress a lot here, and if you’ve been following us and our work on how to brand your business,…

RyanKelleyMarch 5, 2019

Blog

Internal communications, your brand, and the bottom line

For many companies, the internal communications function is a necessary annoyance. They’re missing out. It can connect directly to the bottom line. On March 12, I will speak to a…

Douglas SpencerFebruary 26, 2019

Brand Messaging Blog

Welcome to the Messaging Blog!

Hey Internal Comms, Marketing Needs You.

Don’t Overthink It. Stick to the Basics.

Competitive Differentiation Among Streaming Services

Biznology: Bad News and Your Brand

Marathon Monday and Corporate Brand Identity

McDonald’s acquisition of a machine learning startup

Five ways to get branding projects back on track

The Apple Brand and its Business Model Shift

Competitive Differentiation: Why it Matters

Internal communications, your brand, and the bottom line

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