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Learning from the Mistakes of Toys R Us

In an earlier post, Spencer Brenneman President and Chief Brand Strategist Douglas Spencer made the claim that Toys R Us had no business selling toys. He claimed that if Toys…

RyanKelleyDecember 3, 2018

Blog

The Future of the GM Brand

Dear Mary, We haven’t met, but I hope you’re well and that hot seat you’re in right now isn’t too uncomfortable. You’re a smart woman, however, so I suspect you…

Douglas SpencerNovember 30, 2018

Blog

Holiday Branding Strategy: Protect your brand by protecting your employees

Protecting your brand in the chaos of the holidays starts with protecting your employees. When it comes to a holiday branding strategy, here’s a crucial element that is often overlooked,…

Douglas SpencerNovember 12, 2018

Blog

Brand Minute: Data Privacy

When it comes to data privacy, we have to find a balance. We can. We must. On October 24th, Apple CEO Tim Cook dropped a pretty big bomb when he…

Douglas SpencerOctober 30, 2018

Blog

Has American Airlines Given Up?

Ever go to a reunion, excited to see that man or woman you crushed on in college? You know the popular one—always had it together and was well-dressed and so…

Douglas SpencerOctober 18, 2018

Blog

Brand Equity and Your CEO

In her article for The Huffington Post, Penny Herscher reflects on the role of CEOs in brand equity. She states, “...in this age of social media, the world sees the…

RyanKelleyOctober 16, 2018

Blog

Autonomous Frenemies: Coopetition and Your Brand

My new favorite thing in the morning is reading The Morning Brew. It’s smart, clever, and just a cheeky enough to wake me up in the morning. Recently, Neal Freyman wrote,…

Douglas SpencerOctober 9, 2018

Blog

Coffee Brands, their loyal fans, and the start of fall

Ah, Fall. Crisp leaves, beautiful hikes, hot apple cider, and a deep division in the loyalty of coffee brand lovers. Wait, what was that last one? Fall is an amazing season,…

RyanKelleySeptember 17, 2018

Blog

Brand Education: The key to quieting agency/client angst

Earlier this month, I had the honor of serving as a judge for the IHAF Awards, the creative awards portion of the In-House Agency Forum’s (IHAF) Annual Conference, coming up in…

Douglas SpencerSeptember 12, 2018

Blog

Including Branding in Your 2019 Budget

Budget season. Don’t hate us for bringing it up. We know it’s only September and summer is still in session even though most schools are too. However, soon it’s time…

Douglas SpencerSeptember 6, 2018