Our Blog - Brand Messaging | Spencer Brenneman

Blog

Product Naming: A cautionary tale

A few months ago, I overheard a friend talking about something called, “View.” Whatever it was, he was in love with it. Something about cutting the cord and an alternative…

Douglas SpencerJune 5, 2018

Blog

Storytelling and your brand: Three points to consider

Storytelling is not: “Our product does X, and you should buy it because Y.” Storytelling is a much more powerful way to help people understand what you’re all about other…

Douglas SpencerMay 30, 2018

Blog

Brand Minute: Rolls Royce

It's not fair to judge a change in a brand if you don't understand the brand strategy and the data behind the change. However, Douglas has some judgments on the…

Douglas SpencerMay 22, 2018

Blog

The second part to a better creative process

Our recent white paper on making data-driven design decisions was born from a presentation I was asked to make at the 2018 HOW Design Live conference. The presentation, “From Gift Wrapper…

Douglas SpencerMay 8, 2018

Blog

Starbucks, racial bias, and brand humanity

Rapidly changing consumer demands for humanity and how Starbucks is tackling racial bias. Let’s talk about Starbucks. Unless you’re in a coma, you must have heard about the two black…

Douglas SpencerApril 20, 2018

Blog

Big Data for Big Brand Growth

Big data gets a lot of press, as it should, for making the best decisions possible especially when it comes to marketing. Another potential use of big data is helping…

Douglas SpencerApril 17, 2018

Blog

Brand Minute: Something Different?

It's never polite to ask if someone's had work done, so Douglas will spare you the embarrassment and suspense. We have! We have a new website! It's on a much…

Douglas SpencerApril 4, 2018

Blog

Before you craft a rebranding strategy

“I don’t have an opinion. I don’t know their rebranding strategy.” That’s the answer I usually give when someone asks me what I think of a high-profile rebrand, such as…

Douglas SpencerMarch 27, 2018

Blog

Toys R Us had no business selling toys

Before I address the topic of Toys R Us and what we can all learn from the unfortunate demise of this iconic (if not grammatically challenged) retailer, let me first…

Douglas SpencerMarch 18, 2018

Blog

After the Brand Education

It’s critical for everyone to understand your brand strategy and brand system, which is where brand education programs come in. But what happens after the training? How do you keep…

Douglas SpencerMarch 6, 2018