The MIT Alumni Association produced events both big and small all around the globe to keep alumni connected. The pandemic changed that!
Spencer BrennemanMarch 2, 2021
At the risk of going all Debbie Downer on you—and please stick with us here, there is a point!—consider these observations and predictions: Research shows that rates of depression and…
Spencer BrennemanMarch 1, 2021
When we think about messaging, we typically think of what we say about our work to the outside world. Although that’s important to be sure, some would argue that what…
Spencer BrennemanFebruary 18, 2021
You probably know what you want to say; most organizations do. But, do you know what your audiences want to hear? Many leaders assume that they do, based on their…
Spencer BrennemanFebruary 16, 2021
Social startup Usefull launched as the Coffee Cup Collective but later rebranded. Grab a cuppa and find out why.
Spencer BrennemanFebruary 4, 2021
From tackling pandemic-induced changes in their offering to addressing the changing demographics of their constituents, The Trustees of Reservation has had their fair share of messaging challenges
Spencer BrennemanJanuary 21, 2021
UPDATE: We wrote this email before the assault on the U.S. Capitol and its democracy, so a pre-amble seemed in order. In addition to the six suggestions for starting off the new year…
Spencer BrennemanJanuary 13, 2021
Starting the new year right is probably more important this year than ever before. After all, 2020 was one of the most annus horribiles of the last century, and its…
Spencer BrennemanJanuary 5, 2021
When Grace Moreno was recruited to lead and create the Massachusetts LGBT Chamber of Commerce, the group’s messaging was anything but clear. Hear about its messaging journey from possibility to…
Spencer BrennemanJanuary 4, 2021
