messaging journey

Episode Summary:

When Grace Moreno was recruited to lead and create the Massachusetts LGBT Chamber of Commerce, the group’s messaging was anything but clear. Hear about its messaging journey from possibility to powerhouse.

Key Takeaways:

  1. A messaging strategy should transcend executive directors
  2. Commitment from everyone is crucial
  3. Knowing what not to do is as important as knowing what to do

About Grace Moreno:

Grace Moreno has over 20 years of experience leading state and national not-for-profit organizations. Within those ten years, Grace has been a change-maker in politics, health, housing, civic education, and economic development.  She has served in previous roles as Vice President of Community Programs at The Community Builders, Inc. and Vice President for Operations and Finance at the Edward M. Kennedy Institute for the US Senate, among others. Currently, Grace is the CEO and Executive Director of the Massachusetts LGBT Chamber of Commerce, a statewide non-profit that cultivates inclusive relationships between LGBT-owned and ally-owned businesses and the corporate sector that drive economic impact throughout the Commonwealth. Since launching the LGBT Chamber, Grace and her team have raised over $1M to stand-up an organization with a team of four that serves the entire state with a plethora of programming and business-strengthening opportunities.

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