USEFULL—with two Ls, get it?—launched as the Coffee Cup Collective but later had to rebrand. In this episode, co-founder and CEO Alison Rogers tells us why and how this social startup thinks about messaging day in and day out.
- Consistency is a constant goal!
About Alison Rogers:
Alison Rogers is the Founder and CEO of USEFULL, a safe and convenient, app-based, reusable cup and container system based in Boston. She founded USEFULL to solve her own personal dilemma—she loved to-go food and drink (doesn’t it always taste better when someone else makes it?!) but felt guilty by the trail of waste this habit creates. And yes, she has a cabinet full of reusables at home but always forgot them or found lugging them inconvenient.
Alison is a lover of the outdoors at the core, as she loves sailing, biking, and hiking. During these adventures, she all too often finds trash where it does not belong. This frustration was one of the catalysts to drive Alison to found USEFULL. Alison is an experienced management consultant. She also had a fellowship at the US Environmental Protection Agency (EPA). She graduated from Mt. Holyoke College.