The one-sentence description. Sounds simple, enough, right? No, it's deceptively challenging. Shifting our focus to help mission-driven organizations is a natural one for many reasons, not the least of which…
Hey! Did you change your hair? There’s something different about you. Yes, yes, there is. To align our brand with our new focus, the Spencer Brenneman team applied their skills…
Strong brands commit to their brand strategies and stick with them. But, even the best brands need to make changes to their brand strategies from time to time. Here’s how…