Protecting your mission is top of mind for all leaders of mission-driven organizations, but protecting it from what, exactly? There are obvious threats, of course, such as financial insolvency, damaged…
Spencer BrennemanDecember 3, 2020
A purpose-driven company. For years, a company’s purpose meant increasing shareholder value, displacing competitors, increasing margins, and improving the bottom line. Ironically, a singular focus on those data points will…
Spencer BrennemanNovember 12, 2020
Preparing Your Year-End Appeal A year-end appeal to supporters is challenging in the best of times. How do you approach them in these times? Creatively, thoughtfully, methodically, and strategically. Strategically.…
Spencer BrennemanNovember 6, 2020
A year-end appeal to supporters is challenging in the best of times. How do you approach them in these times? Creatively, thoughtfully, methodically, and strategically. Strategically. Let’s work backward and…
Spencer BrennemanNovember 2, 2020
Find a unique voice is a problem that dogs most organizations, whether they are for- or not-for-profit. How to avoid falling into the trap of sounding like everyone else? This…
Spencer BrennemanOctober 5, 2020
The one-sentence description. Sounds simple, enough, right? No, it's deceptively challenging. Shifting our focus to help mission-driven organizations is a natural one for many reasons, not the least of which…
Spencer BrennemanSeptember 28, 2020
Hey! Did you change your hair? There’s something different about you. Yes, yes, there is. To align our brand with our new focus, the Spencer Brenneman team applied their skills…
Spencer BrennemanSeptember 9, 2020
Strong brands commit to their brand strategies and stick with them. But, even the best brands need to make changes to their brand strategies from time to time. Here’s how…
Spencer BrennemanFebruary 1, 2020
