Stories—personal, memorable, and moving—have the capacity to change people’s hearts and minds. But what makes for a good story?
Spencer BrennemanJuly 15, 2021
If you’re exclusively using the messaging strategies of either nonprofits or for-profits, then you’re missing out on many opportunities.
Spencer BrennemanJuly 4, 2021
Messaging through graphic design is a critical extension of brand strategy development. Not its beginning.
Spencer BrennemanJune 30, 2021
Foundations messaging is incredibly important since they are a crucial player in affecting positive change.
Spencer BrennemanJune 17, 2021
For many, the end of June marks another kind of deadline, the end of another fiscal year. Even for those organizations which follow the lunar calendar, June 30 means “tick-tock”…
Spencer BrennemanJune 7, 2021
Fundraising auctioneers have the talent skillset to communicate, on the fly, on three different levels: strategic, emotional, and tactical.
Spencer BrennemanJune 3, 2021
If you’re exclusively using the messaging strategies of either nonprofits or for-profits, then you’re missing out on many opportunities.
Spencer BrennemanMay 31, 2021
From Baby Boomers to Gen Xers, Millennials to Gen Zs, there are a lot of different generations consuming a lot of different messages.
Spencer BrennemanMay 20, 2021
“Meet them where there are” is not a new concept, but it has crossed my virtual desk recently more than usual. For example, as profiled below in our Mission Drivers…
Spencer BrennemanMay 6, 2021
