Foundations messaging is incredibly important since they are a crucial player in affecting positive change.
Spencer BrennemanJune 17, 2021
Fundraising auctioneers have the talent skillset to communicate, on the fly, on three different levels: strategic, emotional, and tactical.
Spencer BrennemanJune 3, 2021
If you’re exclusively using the messaging strategies of either nonprofits or for-profits, then you’re missing out on many opportunities.
Spencer BrennemanMay 31, 2021
From Baby Boomers to Gen Xers, Millennials to Gen Zs, there are a lot of different generations consuming a lot of different messages.
Spencer BrennemanMay 20, 2021
“Meet them where there are” is not a new concept, but it has crossed my virtual desk recently more than usual. For example, as profiled below in our Mission Drivers…
Spencer BrennemanMay 6, 2021
If you’re exclusively using the messaging strategies of either nonprofits or for-profits, then you’re missing out on many opportunities.
Spencer BrennemanMay 2, 2021
Learn how Northern California Public Media found a way to differentiate itself using content.
Spencer BrennemanApril 15, 2021
Finding the right message requires one key ingredient that often is overlooked: embracing your difference. No matter what you're trying to do—inspire, motivate, or convince—it should come from a differentiated…
Spencer BrennemanApril 14, 2021
