To coincide with Pride Month, Diversity Consultant and former Chief Diversity Officer at Fidelity Investments John Basile joins a Brand Banter to talk about the role diversity plays in building…
Many people equate branding with a logo and some colors. But, well before we can create those visual elements of a brand, we have to define who that brand really…
The following comes from content hosted on The FIR Podcast Network: Douglas Spencer knows brand strategy. The former VP Global Brand Management for Thomson Reuters and founder of…
How many times have you listened to someone struggle to explain what their company does? Or, perhaps you yourself are the one struggling. There’s no shame in that! You’re not…
Reposted from Biznology.com. During its last earnings call, Walgreens Co-chief Operating Officer Alex Gourlay admitted, “Our execution is lacking where it needs to be.” Sorry, what was that? Did someone…
McDonald’s acquisition of machine learning startup Dynamic Yield was almost as big a surprise as when we found that out their fries were once fried in beef fat. Some were…
My, how time flies. It seems like just yesterday we were making those New Year’s resolutions and plotting out all those audaciously ambitious goals for 2019. Well my friends, Q1…
For many companies, the internal communications function is a necessary annoyance. They’re missing out. It can connect directly to the bottom line. On March 12, I will speak to a…
Last week I had the opportunity to sit in on a Founder’s Live pitch event in Boston, held at the CIC (where we have our offices). As always, these entrepreneurs…
You know the feeling. You’ve just left another meeting where there’s a half-hearted agreement about a course of action that, much like those before it, will either never come to…