Douglas Spencer

Ever wonder about the term “brand value”? It’s both simple and complicated, really. The term refers to the monetary premium that comes from customers’ commitment to your brand and their…

Since we’ve been listening to Christmas carols for three months now, it’s time to talk about The New Year. You knew this was coming. We’re all ridiculously busy this time…

It’s been five years since I acted on the audacious idea that lead us here: convene a group of professionals to help smaller organizations get the brand strategies that large…

When you think about branding, what comes to mind? We suspect it’s not what we think about.

We all roll our eyes when, the day after Labor Day, Halloween decorations appear in stores. Retailers have become increasingly annoying in their zeal to look ahead to the next…

When it comes to bringing in a branding expert, we’re obviously biased. We think everyone should work with a branding expert at some point. But when?